Wuhan: "Extremely Cold" Or Reality &Nbsp; Winter Clothing Orders Surge

2010/10/18 14:43:00 59

Clothing industry

Always sensitive to weather.

At present, rumors of "one thousand years of extreme cold" prevail, and enterprises say that orders and stocking volume have increased by 30%.

Ni Banghong, chairman of Wuhan's Bo Ya clothing company, said, "

Millennium Arctic

"This rumor has affected the company's current orders at least 30% more than last year.

The company has also developed some new cold resistant properties, such as leather down garments, and has prepared more than 30% of raw materials to cope with the outbreak of possible demand.

Underwear enterprise

It is also clear that the cold market brings warmth.

Tao Kai, director of the cat international brand management center, said that it is unlikely that the brand clothing companies will change their production plans on a temporary basis. In order to cope with the possible large-scale demand, the company will make full use of all its capabilities to prepare raw materials.

Will the "extreme cold year" aggravate the price of cotton clothing? Tao said that although the materials and sources may be tight, clothing production involves raw materials, products and commodities, and the chain is very long. The prices of various products have been completed in the summer, and the price of the products will not be changed unilaterally for a long time due to too wide distraction.

However, he said that if the weather is really cold, the winter clothes may not wait for the clearance of the goods early, not as in the past, as in the past, the overall feeling of the market will be more expensive.