Comparison Of Fashion Design Industry At Home And Abroad

Quite a lot

They tend to be customized rather than join in assembly line production. What is the business situation of your clothing?

Yang Lin: if clothes enter the mall, it must be affected.

But my customers do not need to enter the mall, they just come to me.

My clothes also don't need to enter the shopping mall. On the one hand, these clothes are not facing those customers in the shopping malls. On the other hand, if my clothes enter the shopping mall, they may also affect the customers who come here to buy clothes. They do not need to be popular. They need original designers.

Too commercialized will make the influence of studios and designers discounted in their hearts, which is why I do not register trademarks for clothes.

What is the need for Chinese designers to improve compared with foreign fashion design?

Yang Lin: Overseas

The design community is quite mature, such as Paris, Milan and so on. The fashionable cities are very internationalized, so they will have different styles of mature designers.

In addition, the overseas fashion design echelon structure is particularly reasonable, and all the different stages of old and middle-aged have formed a benign cycle.

In contrast, the fashion design market in China may be due to the short time and insufficient precipitation. It has not formed a mature echelon, and there are too few truly influential designers.

What is the lack of local fashion brands compared with foreign countries? Why can't China have influential fashion brands?

Yang Lin: This is related to the quick success and instant benefit of China's whole market.

In foreign countries, making a brand requires a long time of preparation and preliminary investigation, and then a systematic and planned way of operation is formed. The easier it is to do so, the easier it will be.

In China, it seems easy to make a brand. It can be quickly launched, but narrower and narrower.

In addition, the relationship between foreign designers and entrepreneurs and investors is very mature. They can perform their duties and cooperate with each other in a more subtle way.

In China, entrepreneurs often do not make rational use of designer resources to interfere.

Works happen frequently, which is useless for the growth of local fashion brands.