APEC Designer Zhao Huizhou: How To Correct Aesthetics And Look At Fashion

On the recently concluded fashion week, a naked head breasted sister who penetrated the TV set frequently caught the eye. The fat shabby head shouted, "my fashion is very simple!" Beauty! Beauty! Beauty! "

In the view of professional fashion designer Zhao Huizhou, the phenomenon of bareheaded phenomenon should be reflected more: what is fashion? What is aesthetics? What are the responsibilities of fashion designers and fashion companies?

As the founder and chief designer of EACHWAY's fashion group, Zhao Huizhou has worked with other designers as a core designer for nearly 1 years, integrating the entire apparel industry chain from textile fabric to production technology, and designed a dress for the spouses of the leaders of 2014APEC Asia Pacific Economic Cooperation summit, showing the world the new Oriental Aesthetics of temperament and elegance.

On the second day of the fashion week, Zhao Huizhou received an exclusive interview at the office at the junction of the two sides. Her tone is gentle and firm, flowing in the spirit of New Oriental, the dressing of the manager, and what is the beauty of fashion. What she admired is the beauty of life behind fashion and fashion. Yes, it is the aesthetics of life emphasized by Jiang Xun, a famous aesthetical scholar.

Correct self expression

Jiang Xun said in the book "the beauty of heaven and earth", clothing is actually a university question. We still need to spend a lot of effort to know what kind of color we are suitable for, what kind of shape, posture and what kind of clothes are the most suitable match. I think this is the beauty of clothes.

He said, I think many entrepreneurs can actually create their own unique culture of wearing clothes. On the one hand, you build your elegance, pay attention to material and shape, and don't neglect the affinity with your employees. I believe such thinking is very important, because beauty should not turn into a feeling of strangeness or fear at the end.

Jiang Xun's point of view is that Zhao Huizhou agrees too much. In her opinion, what many professional managers lack is how to express themselves correctly in the language of clothing.

Q: how should managers dress?

Zhao Huizhou: how professional managers should express themselves correctly is something that needs to be considered. I think people need clothes. If you have the temperament and ability again, do you still need to give the first impression to others, or do you need to let others know your correct expression?

I did APEC costume design last year, and I found that clothing is not just about conveying beauty, but also expressing a kind of voice, which is how to express you correctly.

What many professional managers lack now is how to express correctly in the language of clothing. We often find that many people are not dressed properly. The first thing is that he doesn't know the environment and doesn't know the occasion. Professional managers often don't think about what kind of environment they wear to express their clothes when they are dressed. That is to say, the environment is very important.

For example, what should you wear for negotiation today? You have to communicate with your subordinates today. What are you wearing? You may have a business trip today. What do you wear? This is the requirement of environment. Nowadays, many managers often wear a lot of clothes.

In the west, clothing has been developing for hundreds of years, so its etiquette culture is very clear. You will find in a foreign company that if a manager does business negotiations, he will feel it is impolite to others if he does not wear a suit. Many people in our country feel that "I am so good dressed, why should I care about your opinion of me?" I think this is a problem for many managers.

What is fashion He Weimei?

Jiang Xun wrote in the book "the beauty of heaven and earth": Although fashion is a fashion, the fashion of swarming is not entirely right. Sometimes, strange costumes will become a standard of social value, because they are all popular. If they do not follow their own thinking, they will not follow the fashion.

Jiang Xun emphasized that fashion needs no follower and must have its own independent thinking and judgement. As Zhao Huizhou said, when people think about the beauty of life, they should reflect on it. You can't abandon culture, for individuality, for publicity, for self, that's fashion, I don't think so.

Q: what is your definition of fashion?

Zhao Huizhou: I think fashion must have cultural details. You can't abandon culture, for individuality, for publicity, for self, that's fashion, I don't think so. Fashion does not represent pioneers, nor can fashion be defined as vanguard. Fashion can not be divorced from cultural background. Westerners do not understand the fashion that Orientals understand.

The second is the need for aesthetic vision. The so-called aesthetic is that we need to know what is beautiful and what is beautiful. You must see beauty and discover beauty. I feel that the beauty of the present is not the beauty of art in the public, but the beauty of the work of art is considered to be independent and more independent. The beauty the masses are talking about now is more about the aesthetics of life, the beauty of life and the beauty of the earth.

I really think that when people want to think about the beauty of life, they have to reflect and appreciate it. There are beautiful things everywhere that we need to disseminate in the light of the sun. Many people did not see beauty, nor did they find beauty. If we find the existence of beauty, then as a disseminator of beauty, we must let the surrounding people feel that this is beauty, so that more people have a standard for the definition of beauty, and we can not say that there is no standard.

Many people do not know what the beauty of life is now, so they have to guide. Those people who can discover and define Chinese aesthetics and oriental aesthetics have to disseminate beauty and influence, so that many people suddenly find that "beauty is more beautiful than our imagination or beauty in life. Why don't we learn and not imitate?"

The masses really need to wake up to beauty now. I now find that many people really do not understand beauty, but they are eager for beauty. I think our designer has this responsibility. It turned out that we thought designers were producing beautiful clothes, so that more people thought the dress was beautiful. I find it wrong now. Designers should be able to express beauty through everyone's clothing. This is what designers want to do.

A good fashion business may be how you influence people around you, change your lifestyle, change your aesthetic needs, and make everyone fashionable. What we need to do is really improve the quality of our citizens and enhance our aesthetic taste. In fact, if you don't give her something good, she thinks it's fashion. Many people may not know that this is not fashion. The original understanding of fashion is avant-garde, individuality, publicity and self. This is fashion. In fact, fashion really needs to be defined. As a fashion company, as a fashion designer, I feel more responsibility from the case of bald sister.

Q: what are the standards of life in your eyes?

Zhao Huizhou: the standard of life beauty must first be the beauty of mentality. We often say that your mind is not beautiful, and what your eyes see is not beautiful. The eye is a device, and the beauty is finally dispersed through the heart, perceiving it through the eyes. So if you want to feel beautiful, you need to be beautiful first. So I think in today's society, you need to be a mental beauty before you can discover the beauty of life.

I am very moved that the best aesthetical researcher is Jiang Xun, who has always emphasized the concept of life aesthetics. The concept of his life aesthetics emphasizes that the beauty of your surroundings should be perceived with the beauty of mind and the perception of beauty. I think this is what many of us lack now. If you don't have a sunny attitude and a warm mind, you must see something wrong.

New Oriental spirit moves

Over the years, Zhao Huizhou has been looking for a new way of integrating oriental culture with western culture. Last year, she designed a new dress for APEC, which was praised by the head of state and the ordinary people. She became a representative of her contemporary expression of traditional culture. She called herself this "New Oriental Spirit".

Q: in your opinion, what is the core of the New Oriental spirit?

Zhao Huizhou: the core of the New Oriental spirit is that the East is dynamic. There are the East, the East and the future of the East, and when people are digging traditional Chinese culture, they tend to define the Orient as the past and the static and unchanged East. Many people will reduplicate some of China's most developed cultures of Oriental culture. I think everyone's understanding of the East is not thinking in a dynamic way, so I emphasize a "new" and I think it must be dynamic.

The second is that I feel that in the process of "new", the East is not a form. Many people say cheongsam represents the East, or Song Wenhua represents the East, or Han clothes represent the East. I think they are all one-sided. Now, Chinese people's understanding of dress culture and the understanding of the East are also upgrading. In upgrading, I feel that the spirit needs to be inherited, not the form to be inherited. We often focus on the form and neglect the spirit in the process of inheritance.

Q: what is the difference between eastern and Western cultures? If you emphasize the "new" of Oriental culture, what are the relatively stable cultural characteristics of the New Oriental Spirit in the next few years?

Zhao Huizhou: I think the characteristics of culture are that the Orientals are elegant and unpublicized, Westerners are manifestations, and Oriental people are introverted, so the Orientals have always stressed the importance of softness. The whole Chinese feeling is a kind of Qi, like the gossip or Taiji, which emphasizes the Qi, rhyme and elegance. But the westerners are about structure and shape.

I think this spirit is actually precipitated by the Orientals. For example, why did I make ceramics, ceramics and silk all the time to represent the east? All of you used to understand the Orient. There is also tea. We often say that we should drink tea. The first tea is not good to drink. We must drink second tea, and then tea has the fragrance. They all emphasize an intrinsic charm. So you think that kind of publicity and other culture is not oriental culture at all.

The "new" of Oriental culture should be combined with the present life style. We can no longer walk slowly like Hanfu at that time, or the big long sleeves float over and the way of life is changed. What did the old woman do? What are the women doing now? Now is the new independent woman, the independent woman wants to work, now the feminine all work pressure, the life pressure is not inferior to the man. In fact, today's dress culture, whether you emphasize East spirit, rhyme or elegance, you have to show the independence of women, you must make her feel clean and neat. I think on the one hand we need to know the heritage of culture, on the one hand we need to know what the current way of life is, these two East.