08 Summary Report Of The Tenth Qingdao International Textile Surface Accessories Yarn Exhibition

On the 26-28 day of June 2008, it was co sponsored by the Shandong Council of China Council for the promotion of international trade, the Shandong Textile Industry Association, the Shandong branch of the China International Chamber of Commerce, the garment industry association of Shandong, the textile and garment industry association of Qingdao, the Asian trade and economic Development Promotion Center. The 2008 Tenth China (Qingdao) international textile surface accessories yarn and textile exhibition, held by the Exhibition Department of Qingdao Hai Ming International Exhibition Co., Ltd. and Qingdao textile and garment industry association, held a grand success in the Qingdao International Convention and Exhibition Center.

China is an important textile and garment producer and exporter in the world. Shandong is China's fifth largest exporter of textile and clothing and the key production base of China's textile and clothing industry.

A wide range of textile industry has been formed, including chemical fiber, cotton textile, yarn dyed, printing and dyeing, wool textile, knitting, linen textile, textile equipment chain structure industrial system, of which cotton spinning, airstream spinning and cotton loom production capacity ranks first in China.

Total textile production ranked third in the country, clothing ranked fourth, knitted apparel ranked third, knitted yarn ranked first in the country.

The Shandong peninsula is an excellent location. It is the most recently visited region in South Korea. It has the unique conditions for opening to the outside world. It is the main area for foreign investment in the Yellow Sea and Bohai after the development of the export-oriented economy in the Pearl River Delta and Yangtze River Delta.

In recent years, many foreign businessmen have come to Shandong to cooperate, invest and build factories.

Shandong's Qingdao, Ji'nan, Yantai, Weihai, Weifang, Zibo and other places all have large textile and garment industrial parks, with favorable investment environment and preferential policies. It is a good place for restructuring and investment cooperation in textile and garment industry at home and abroad.

Relying on the good economic development environment of Shandong and Qingdao, the exhibition has become the best choice for the purchase and cooperation of textile and garment industry in Jiangbei region, and the ideal platform for foreign trade in Europe, America, Korea and Japan.

After several years of development experience, China (Qingdao) international fabric, accessories and yarn exhibition has become one of the most influential large-scale professional exhibitions in China, and has been widely recognized and highly praised by exhibitors.

In 2003, China's authoritative magazine was identified as "one of the three major domestic textile and clothing industries". In 2005, it was named "Shandong excellent brand exhibition" and "the most exhibition benefit Exhibition".

The Tenth China (Qingdao) international textile surface accessories yarn and textile exhibition is in full swing, enabling the Qingdao International Convention and Exhibition Center Hall 1, 3 and 4, nearly 30000 square meters.

The new Fuji Fuji, Fujian's Xun Xing zipper, Zhejiang zishin zipper, Zhejiang hi-tech lace, Qingdao Haili lace, Yihua ribbon, Xiaolin trademark, and Hui Hui Long fastener and other accessories enterprises; China China, Hong Yongsheng industry and trade, Yu Yu exhibition, printing and dyeing, dyeing and weaving, the green leaf needle spinning, Yipin Yue textile, Wu Jiangmin hair textile, yumiu Yumin, Yitong group, Hai Hai group, Ru Ruyi group, Nanshan Group, Zhi Zhiyuan, Mao Mao Yuan Xiang, Wei HuiTui, Aoshima Toshi, three, etc. a total of nearly five hundred well-known enterprises from Korea, the United States, China, Hongkong, Taiwan and other countries and regions are exhibiting and exhibiting high tech products, including Hongkong Paris line, Huamei line and Gao Shi line.

The Tenth China (Qingdao) international textile surface accessories yarn and textile exhibition, apart from on-site exhibitions, also meticulously organized various forms of supporting activities to bring more benefits to exhibitors and spectators, such as the 2008 provincial and municipal Secretary General fellowship and on-site seminars.

First, the provincial and municipal Secretary General Association

In June 26, 2008, the Secretary General of the textile and garment industry association held a conference in the conference room of Qingdao Blue Ocean Hotel. Wan Jin, Secretary General of Shandong apparel industry association, Gao Luguang, Secretary General of Shandong Leather Industry Association, Chen Huian, vice president of Shaanxi garment industry association, Gu Xiaowen, Deputy Secretary General of Jiangsu Garment Association, Li Gang, President of the clothing trade association of Henan Province, Li Gang of the clothing trade association of Henan International Chamber of Commerce, Gao Jianyi of Henan Leather Industry Association, Huang Fuhai, chairman of Weihai textile and garment industry association, and Secretary General of Yantai City garment industry association, and so on, attended the meeting.

At ten o'clock in June 26, 2008, a group of visitors from the peripheral provinces and cities and the local well-known clothing enterprises visited the Qingdao sewing exhibition. They were warmly welcomed by the exhibitors.

Two, on-site seminars

While giving full play to the functions of the exhibition trade, many high-quality seminars will be held at the same time to actively release industry policy, technology and market information, and further reflect the role of its interactive information platform, including the 2008 zipper fashion trend, the all-round cooperation with fabric suppliers, and enhancing the competitiveness of garment enterprises.

First, the international vision is brand casting.

The exhibition opened in Qingdao International Convention and exhibition center with 3 exhibition halls, covering an area of more than 30000 square meters, and exhibiting nearly five hundred enterprises from home and abroad, including Qingdao Gundam, Haili lace, China Hongkong Paris line, Huamei wire industry, Japan Xiaolin trademark, Xun Xing zipper, Wu Jiangmin hair textile, Zhejiang Yitai printing and dyeing, Zhejiang Yalong, Shaoxing Yongsheng Industrial and trade, Shaoxing green leaf, Peng Yue textile, China Taiwan, etc.

Two, the professionalism of service is king.

The organizing committee takes the "customer first" as the criterion for exhibition services, and develops a standardized and systematic "detail service" process.

The organizing committee will set up "VIP leisure area", "organizer office", "news center", "pport office" and "inquiry desk" at the exhibition hall.

"VIP leisure area" is to open a 60 square meter "special area" in each stadium, providing free drinks, coffee and computer to exhibitors and professional spectators, so that exhibitors can conveniently access the Internet.

The sponsor office creates a communication platform between the exhibitors and the organizing committee, so that the organizing committee can keep abreast of the situation and solve problems quickly for exhibitors.

The news center provides convenient services for the media to send manuscripts, send and receive messages.

At the same time, the exhibition will organize several high-level professional forums and technical exchange meetings to give play to the role of the exhibition information platform.

Three, integrate the three dimensional publicity channel.

The stereoscopic and all-round publicity strategy of the exhibition is fruitful.

In addition to websites, magazines, newspapers, outdoor advertising and other key publicity, the organizing committee through telephone, SMS, fax, mail and other platform publicity, outdoor put cross bridge, antiaircraft artillery, wall and downtown busy billboards.

In addition, the organizing committee has carried out strong advertising campaigns at large and medium scale exhibitions at home and abroad, issuing publicity materials, and inviting exhibitors to the audience.

Four, the aspirations of climbing the heights are elaborated.

Since its establishment, the exhibition has grown into an international, professional and market-oriented brand exhibition after years of cultivation.

With the promotion of global industrial pfer and structural adjustment, combined with the sustained and rapid growth of China's economy, the exhibition will achieve the leap forward from regional exhibitions to national exhibitions in the future. At the same time, it will further highlight its leading role and development in the Chinese market and global market, and build the core competitiveness of the exhibition.

Five, the introduction of professional investment team

The organizing committee spent a lot of manpower and material resources to organize the spectators carefully. For this exhibition, a special investment department was set up for 8 people. They did a lot of work: they previewed the exhibitors and products, and sent them to the customers directly, according to the database information and the information provided by the industry associations.

The Organizing Committee further provides humanized and thoughtful service, which provides 1000 professional vouchers with 50 yuan vouchers (as a pport subsidy for buyers' participation), a housing card for the three star standard rooms for the VIP customers of the sewing equipment exhibition, provides preferential policies for free accommodation for the exhibitors of various provinces and cities' associations, and visits organizations such as special vehicles for industrial clusters.

Audience profile

The Tenth China (Qingdao) international textile surface accessories yarn and textile exhibition attracted many professional spectators from home and abroad. The number of visitors also reached 49 thousand and 800 or more, and over 95% were professional spectators.

Manufacturers, distributors, agents, importers and exporters and traders from the domestic and foreign textile and garment industries; news media; international purchasing groups; ambassadors to China; trade associations in China; trade associations, research institutes, industry media and other professionals.

Mainly from Shanghai, Zhejiang, Jiangsu, Shaanxi, Shanxi, Liaoning, northeast, Shandong province and surrounding areas Hebei, Henan, Anhui, Anhui, Anhui and other areas.

According to the analysis and statistics of the audience, the audience arrived on the first day about 22 thousand people, mainly in Shandong and Tianjin, Jiangsu, Anhui, Hebei, Liaoning, and Korea, Japan and other regions.

Audience analysis: 66% of the audience had all or part of the procurement decision-making power, and 79.5% of the overseas audience had all or part of the procurement decision-making power.

The publicity work has been done very well. The organizing committee has focused on the exhibition at the initial stage, the middle stage and the opening three stages, and has continued to publish news and advertisements on authoritative newspapers, magazines and websites.

In order to ensure the exhibition's effect and seek more favorable publicity methods, the Organizing Committee of this exhibition has tried many new ways of publicity, and has made more innovations in the way of publicity work. Through the intensive propaganda of three audiences, such as professionals, senior citizens and the masses, the exhibition's popularity has been improved.

In view of professional spectators, several outdoor advertising boards with dozens of meters are set up in the industrial gathering areas such as Yantai Haiyang sweater town and other important traffic sections in this exhibition. The exhibition coverage will be expanded again. Secondly, through the original merchants database, the exhibition professional publicity will be carried out in the form of sending SMS invitation, telephone invitation, fax invitation, email invitation, print advertisement and so on.

At the same time, for the industrial cluster Yantai Haiyang, Mi Bundo, Weifang and other markets for professional market research and special visit invitation.

In view of overseas markets, the organizing committee sent senior leaders to special invitation to India clothing science and technology exhibition, South Korea, Hongkong and other places.

In addition, this exhibition has also made important publicity for the mass groups.

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