Quanzhou Foreign Trade Shoe Enterprises Successfully Open Up Domestic Brands

The volume of exports decreased by 5.3% compared with the same period last year.

Under the circumstances of the global economic crisis, some export oriented ones

Enterprises began to pform boldly and strive to build domestic market.

A series of new shoe brands have emerged in the market, such as Biao Shan Lang, Ben speed, pie music, de Lian, Bu Xian, Xin Tai and so on.

More than 80% of the enterprises are export-oriented enterprises. Under the situation of heavy barriers to foreign trade, increasing cost pressures, and appreciation of the renminbi, many enterprises have tried to domestic market.

According to their own actual conditions, these enterprises choose to walk on two legs and pay equal attention to both internal and external markets. Some of them shift their focus to the domestic market and avoid foreign trade pressure.

The brand is also pformed from foreign trade enterprises, such as the global, Guo Hui, noble bird, wild power and so on. The success of these enterprises has provided a lot of experience for the pformation of shoe enterprises this year.

Chen Yongpei, general manager of the company, said that the company's business remained stable this year, because the company had moved from complete exports to domestic market in the past few years, and already had a relatively stable domestic sales network.

Facing the international financial crisis, the whole world

Take the strategy of domestic sales and export as the supplement.

After adjustment, the globe

The proportion of products exported accounted for only 30% of the total business.

Li Haiting, general manager, believes that changes in the environment always have ups and downs. In the course of development, enterprises must see clearly the market and locate them accurately.

He said: "foreign trade enterprises will be able to grasp the latest technology and the latest popular information in foreign countries in a timely manner.

Combined with China's national conditions, we design products that meet the needs of consumers, which is a major advantage of foreign trade enterprises in the domestic market.

The development trend is good looking. "

Many enterprises agree that the most important point is that foreigners attach great importance to the quality of products, and they do not have a "face" to do business with foreigners. The quality can not be sloppy. This has created the "harsh" quality of foreign trade enterprises. After pformation, these enterprises also put strict demands on quality, and win the trust of consumers with high quality products.

Although the market has made many enterprises feel "a bit cold" this year, the confidence of the foreign trade enterprises that started to enter the domestic market is like the flowers in spring.