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The Price Of Clothing Market Is Strong In The Summer Of 2010.

2010/7/15 10:25:00 40

In early July, it was summer.

New pattern

As for the old ones, the discount has begun to open to the outside world, but this year the situation has changed. The newly listed summer clothing is rarely given a discount. Some consumers are shaking their heads at the high price and price of some brand clothes.

"No discount? So expensive!" Mr. Wu, a member of the public, came to a famous sports brand clothing store in lion city square and saw a T-shirt priced at 298 yuan.

"No discount.

From summer clothing to the present, no discount clothing has yet been arranged.

The clerk told Mr. Wu that the new summer clothing discount might have to wait until the end of July or early August, and it is certain that the discount rate is not as good as before. "I feel that this summer clothing is more expensive than usual. At this time of the year, there would be a promotion of 100 yuan and 3 T-shirts, which is hard to see this year.

Before, why not this year? Li Guangming, the agent of a famous brand costumes and stone lions, has come out of the way.

According to the briefing, it was held at the end of last year.

brand

In the spring and summer ordering meeting, the marketing director of the company directly declared that the price of clothing in spring and summer this year increased by 15% to 25% compared with last year. This also means that the dealer should pay 15% to 25% more than last year. "The main reason is the cotton price has gone up", and the price of raw materials such as cotton yarn and cotton cloth, which is most closely related to clothing, is also rising. As a major textile and garment industry, most of the textile enterprises in Shishi are affected.

The latest data show that the price of pure cotton cloth has increased by 20% - 30% compared with the beginning of this year.

Taking the domestic 328 cotton spot price of 18418 yuan / ton as an example, the increase has reached 42%. "If we sell the prices and discounts in the last year, we will lose money."

Li Guangming said that in the clothing industry homogenization competition intensified today, we all know that quality outside the "kill trick" is the price, and this price will be adjusted according to market changes, "not that we do not want to make small profits or quick turnover, nor is it the interests of these garment manufacturers to achieve alliances, the key is so far the price of the whole market is stronger than in previous years."

In two or three months, the new model will come into the market in autumn and winter.

Selling price

What is going to happen? "It's not easy to judge now. Personally, I think prices will go up."

Mr. Ma, a senior sales manager of a clothing company in Xinjiang, thinks that the cotton production in China will decline in 2009, and the unfavorable factors such as the reduction of cotton production in major cotton producing areas such as cotton production in India and the suspension of exports from cotton exporting countries such as cotton will continue to boost the price of cotton yarn and cotton cloth in the second half of the year.