After Careful Investigation, BELLE Finally Set Foot On The Electronic Commerce Train.
BELLE
Believe in China
Women's Shoes
No one knows about the industry. The BELLE Empire has been conveying the hegemony of the king of the channel to the business community.
As the largest female shoe retailer in mainland China, BELLE group's nearly 10000 stores have brought huge wealth to them. In 2009, its revenue was 19 billion 761 million yuan, an increase of 10.7% over the same period last year.
And BELLE's dominance in the land channel is pmitting to the Internet in the air.
Starting from the formal launch of BELLE's e-commerce channel in November 2008, BELLE has finally embarked on its initial careful investigation.
Electronic Commerce
The train.
Face rather than avoid.
BELLE group wading in e-commerce is not like most businesses, either to develop B2C channels alone or to focus on development.
C2C
Channels.
BELLE will also expand its traditional channels in the development of e-commerce, which is to open up the whole network operation of e-commerce and realize cross channel integration on the Internet.
"Although BELLE Group officially did e-commerce in November 2008, it has been thinking for two or three years."
Xie Yunli, director of BELLE e-commerce business, said.
Like all the traditional enterprises' first considerations in e-commerce, BELLE first explored how to avoid conflicts on the line.
Through extensive market research, the Group recognizes that e-commerce needs to face rather than avoid.
As a result, BELLE group directly subordinate the E-business Department to its headquarters, and was directly responsible for the vice president, and established the official website, Tao Xiu net.
BELLE is no longer a single brand, but a brand army. Its footwear brands include Belle (BELLE), Teenmix (Teenmix), Tata (HERS), Staccato (Staccato), FATO (Senda), Senda (good), good people, BASTO (100), MILLIE, S (Miao Li), Jipijapa, Joy&Peace (Zhen Meishi) and so on, covering different consumption levels.
Such a group army not only has the right to speak on the market, such as shopping malls, but also has strong channel absorption capacity even online.
Therefore, when BELLE Group officially entered e-commerce from the official level, many e-commerce channels, suppliers and distributors saw business opportunities.
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