The Price Of Luxury Goods Is "&Nbsp", And Netizens Call It "Laughable".

Large package price adjustment

They all blame "cowhide".

Fifi recently started two new hermes bags.

Two bags were bought one year ago, and one bought after the year, but the price changed.

But Thomas, chief executive of the Hermes group, recently said: "as the raw materials go up, half of the annual sales of Hermes are from leather products. Next, Hermes will gradually increase prices, but in the near term, try to keep prices up. If prices rise, the rate will be moderate."

And "

In the interview, most customers think that for a Hermes product with a price ranging from forty thousand or fifty thousand yuan to hundreds of thousands of yuan and millions of dollars, the price rise of raw materials is simply "little fur" in the cost, which should not affect the profits of the brand.

"The opening of a price increase is 15%."

The reporter has inquired about several other first-line brand bags in Hangzhou.

In the shop of TOD 'S, the same style of leather bag was priced at 6700 yuan, while the other sold 7000 yuan.

Same style, why is the price difference due to different colors?

In this regard, the clerk admitted, "because the same package production time is different, the price of raw materials, so the price difference.

It may also be affected by the recent increase in the price of cattle, and the price has been adjusted. "

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Price increases become promotional means

Recently, netizens are in succession.

As for the reasons for the rise in prices, Miss Lin, a member of the Hangzhou municipal government, said that many brands of phones have been received recently, such as electrical appliances and musical instruments.

"The contents of the call are mostly about" the price of the latest product will increase immediately. The product you ordered before is best to buy as soon as possible. "

Miss Lin said that when she ran to the counter, she found that the price adjustment was only an individual payment.

After the incident of "twenty thousand yuan a Chanel bag price increase of 25% - 40%" in July last year, many consumers who are obsessed with luxury goods buy any bag and become psychic.

At the same time, many luxury consumers have expressed another concern. They do not worry about price increases. The most worrying thing is that "money can not buy goods".

It turned out that while everyone was at the juncture of price increases, many businessmen seized this momentum and attracted more consumers in the name of price increases.

And after this price surge, it turned into a situation of "no place after the mad rush."

In the case of raw materials generally rising prices, cowhide has not escaped this robbery.

Reporters learned that, in the past ten years, the cowhide has not stopped in the continuous rising tide of prices, and this year has also hit a new high.

Thomas, chief executive of the French luxury goods company Hermes group, announced that Hermes will increase its price gradually because of the rising price of raw materials.

Once the news came out, it was reprinted on the meager scale.

Someone commented in the commentary: "a bag can buy several cows. How many bags can a cow do?

Even if the price of cowhide rises, the price of Hermes will be more than ten million yuan, and the impact should not be too great. Is it deliberate to raise the price?

"If you go on like this, even thousands of dollars of LV will not be counted as luxuries."

Netizens Cindy said that this year, DIOR, CHANEL and other first-line brands frequently increased prices.

This makes the luxury fans who are in a flood of prices do not know what to do.