Brand Determines The Biggest Profit Of Garment Industry.

2011/4/21 9:29:00 77

Garment industry

The biggest profit link is in the brand link.

Maslow talked about 5 theories of human needs: physiological needs, security needs, social needs, respect for needs and self actualization needs.

With the development of society, the demand of clothing for human beings has been focusing on functions only from the beginning to the present, and has attached importance to texture, style, taste, color and so on.

In the future, the function of clothing will be further weakened and clothing will be carried out.

brand

Packaging will continue to strengthen.

The brand effect of the clothing industry is obvious to all. For example, an ordinary shirt can only be sold for 40 yuan. If you put this shirt on the Versace brand, you may sell it for hundreds of dollars. If you put the Armani brand on it, you can sell it for thousands of yuan.

This is the brand's premium capability, and is also the proof of the brand's biggest profit as the garment industry.

And for fast Zara and H&M.

fashion

For the brand, logistics distribution is a profit point at present, but it is not the biggest profit point. The key lies in the brand influence of Zara and H&M in the whole world.

Therefore, the focus of the clothing industry's profit will eventually be pferred from circulation to brand premium.