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Italy Exhibition Giant Releases Lai Rong'S World Footwear Industry Trend

2011/4/22 9:06:00 76

The Fashion Trend Of Lai Rong Shoe Industry

Reporter 21 from Chengdu Wuhou "

Women's shoes

"Held in Sichuan export shoe city investment conference was informed that

International Exhibition giant

Italy Bologna exhibition group and Sichuan export shoe city have reached a preliminary cooperation intention. At the end of the year, Chengdu will hold the first launch of the world footwear industry trend conference in Chengdu. The popular trend will be the global leather footwear industry's popularity in the next 2 years, including raw materials, shoes and finished products.

At that time, Chengdu shoe enterprises will carry out high-end dialogues with professionals such as internationally renowned Italy footwear designers, leather manufacturers, international buyers and so on, so as to break the bottleneck of Chengdu shoe enterprises' raw material import for a long time to be restricted by intermediate traders. The group will take this opportunity to actively help Chengdu shoe industry upgrade and upgrade, and build a convenient channel leading to the European and American market.

Sichuan export shoe city project leader told reporters that the launching of the world footwear industry trend conference in Chengdu will set off an industrial revolution in Chengdu shoe enterprises, which can bring advanced ideas of shoe processing and design for Chengdu shoe enterprises. Chengdu shoe enterprises will also get rid of the traditional mode of plagiarism in shoe industry design, so as to comprehensively enhance the core competitiveness and international influence of Chengdu women's shoes.

In fact, for a long time, there is no direct contact between Chengdu shoe enterprises and international leather manufacturers, resulting in a high cost of purchase and lack of price advantage to enter the European and American markets.

The top priority of Chengdu women's shoes is to achieve the integration of design concepts with the European and American markets, as well as hardware upgrading of full-automatic production lines and imported high-grade raw materials.

At present, the European Union has formally stopped levying 16.5% of the high anti-dumping duties on Chinese leather shoes, and the impact of labor costs and rising raw material costs on the footwear industry in coastal areas has led to the pfer of orders for footwear enterprises in coastal areas to Chengdu.

East shoe moves westward

"Accelerated pace", international well-known inspection agencies, exhibition companies, buyers and other supporting enterprises involved in the footwear industry development chain frequent visits to Chengdu, Chengdu women's shoes export market has attracted the golden age of development.

"The company is very optimistic about the manufacturing capacity of Chengdu shoe factories and the future market," said ZARA, a senior executive of the international footwear and footwear retailing giant.

Sichuan export shoes city project is located at the core of China's women's shoes capital, with a total investment of about 300 million yuan. After commissioning, the project will become a high-end foreign trade marketing platform for international footwear industry, which integrates export orders, foreign trade services, design and research and development, brand promotion, financial settlement, financial services, e-commerce and personnel training. It will focus on attracting international buyers such as Europe and the United States to Chengdu to purchase orders directly.