"High Standard Custom Suits" Appeared In Shanghai

Following the formulation of "Shanghai" in 2010 cheongsam Advanced customization standard "After that, the Shanghai Clothing Institute began to pilot the" Shanghai suit senior custom "enterprise approval work in June this year. Man's suit The custom can be "rule-based", so that this summer has just entered the world's intangible cultural heritage list of Shanghai style suit, with more inheritance style.

The assessment of the tailor made by Shanghai suits has stipulated for the first time the whole process of measuring, cutting, sewing, ironing, and testing of Western-style clothes (including tops, vests and trousers). The suit that is processed in mass production does not belong to the advanced custom evaluation range. The relevant enterprises must set up more than 2 Western-style clothes shop (or studio) in Shanghai, and each custom shop (or studio) has a business area of more than 20 square meters. Full time personnel are required to undertake the advanced customization of individual suits. The senior tailors will "enhance strengths and circumvent weaknesses" for the shape of customized objects, so that customized suits can reflect the unique technological level and the cultural connotation of "fashionable and decent" Shanghai style clothing.

Over the years, Britain, Italy and other countries have already formed the famous clothing brand, the best suit production technology, the most expensive set of tailored suits, the price is as high as 170 thousand yuan. The clothing brand such as Pei Luo Meng and Heng Sheng led Shanghai fashion in those days. Jin Jianhua, general manager of Pei Luo Meng suit company, appeals to Shanghai to focus on digging up the cultural content of Shanghai style clothing brand in the process of building the "fashion capital", refining the approval work of the senior suit of the western style clothes, and ignoring the fine needle thread and fine work of the famous brand clothing because of the one-sided pursuit of production, so as to reshape the brand superiority of Shanghai style clothing as soon as possible.