It Is Said That The Price Increases Will Be Discounted.

Recently, there was news that Li Ning Co issued a notice: in the fourth quarter, the price of shoes will increase by 7.8%, and clothing will increase by 17.9%. With the announcement from Anta, XTEP and PEAK at the order meeting, the sneakers and costumes of the five famous sports brands in China will rise again by one to 20%. This is not the first collective price increase of domestic sports brands. The last collective price rise occurred around April.

Yesterday, the reporter investigated the brand stores of several domestic sports brands in Shenyang, and learned that the prices of products such as Lining and Anta increased from last year to varying degrees. The sales staff of a store in Lining introduced that the average price of Lining's new product increased by 20% over the previous one.

But a reporter found that Lining, Anta, PEAK, XTEP and other brands of the average sales price between 30 percent off to 20 percent off, PEAK a monopoly store products had a minimum of 70 percent off. A salesperson said they did not know the reason for the discount. A sales staff member of XTEP said, "discount is a seasonal need to seize the market."

PEAK, Anta said the third quarter or price increase

A PEAK in Shenyang street. Exclusive shop The "seventy percent off lowest" voice ads do not seem to have touched the passers-by, and there are not many customers in the store. A salesperson said, "the discount is ruthless" is the order above, and there are new discounts. When asked whether the news of whether the price of online domestic brands is going to be up is real-time, the salesperson said, "I have heard about the news, but I have not received the order from above. It is said that the third quarter of this year will increase by 15%-20%."

A Anta store is also on sale. Promotion A salesperson said, "we haven't received any notice of price increase yet." But he said that this year's price has an average growth rate of 2 to 3 percent over last year. "Everything is going up this year, and clothing is no exception!" he said. At the end of 7, similar products will have an increase of 20-30 yuan. When asked why, the salesperson said "the cost has gone up".

Lining: no discount, comparable to foreign brands

A Lining brand store in Zhongjie is selling at 14% off. Salesmen say their products are not rising, but they may rise in late 7 and early August.

In a Lining store in the sports mall, a salesperson confessed: "Lining's sports products have gone up last year and this year." But she did not say how much it was going up, she said. The so-called price increase is that the price of the new product is up by about 2 compared to the previous batch of similar products.

Pointing to a pair of black sports shoes, she said, "this is the new model in July, similar to the previous ones." Running shoes It costs about 50 yuan. The price tag of this pair of running shoes is marked 539 yuan per pair, and the salesperson said that less than 470 yuan after the discount. She said, "discount is a form of seasonal promotion, but the price is almost the same as that of overseas" ADI "and" Nike "without discount. She continued to explain:" although the price is high, the quality is better than before. "

"Price increase" and "discount" are promotional hype?

Subsequently, the reporter contacted the Li Ning Co in Beijing, trying to understand the so-called "price increase" on the Internet. A staff member said that the relevant personnel had gone out for a meeting and suggested that reporters should change their time to interview again. Later, the reporter contacted Lining, head of the Liaoning sports brand in the Liaoning area. He said he would contact the head office to reply as soon as possible, but until the deadline, reporters had not yet received a response from the Li Ning Co.

According to media reports, the director of external affairs and public relations of Li Ning Co said that the cost of raw materials, human resources and the increase of rentals cost of commercial real estate increased the price of sports brand products, while the increase of store rents was greater than that of labor costs.

But Shenyang citizen Ji Bo said, "when I went to the Anta store yesterday to buy shoes, the salesperson told me to buy it quickly while taking a discount, or immediately the price would rise. I don't know whether it's true or not. He doubted the authenticity of the information. "These domestic sports brands in Shenyang coincide with the discount. Apart from the competition among businesses, it may also be a commercial speculation. The Internet says that prices will rise, and in fact, it will be discounted, as if it is intentional to urge people to buy it."