Lack Of Credibility Becomes A Major Obstacle To The Development Of Retail Business
After more than ten years of exploration and development, the online shopping market has become an important social and economic form in China and has become an important part of the international online shopping market.
In 2010, the scale of online shopping in China was about about 500000000000 Yuan, accounting for 1/7 of the world's total online shopping, accounting for China's social consumer goods.
retail
The total share exceeds 3%, and there is still room for development.
Liu Jianhu pointed out that China's online shopping market is developing rapidly, and the quality of online shopping has pushed the online shopping to the cusp of public opinion.
The act of infringing, manufacturing and selling fake and shoddy commodities in the online shopping field has repeatedly prohibited, and has greatly damaged the ability of the law-abiding enterprises to survive and develop, and disrupted the normal order of economic pactions.
According to the survey data of the China Federation of Commerce, the most unsatisfactory factor for online shopping users is the quality of goods. 69% of online shoppers are not satisfied with the quality of online shopping products.
According to the statistics of Beijing Consumers Association, in recent years, the quality of online shopping products and after-sales service have become a new hot spot for complaints.
Take Beijing as an example, in 2010, Beijing received 2834 complaints about online shopping, and 2811 had been accepted in the first half of 2011.
Among them, involving
Commodity quality
Complaints accounted for 70%.
Nowadays, the basic environment of online shopping has been greatly improved, and the quality of goods has become the bottleneck of online shopping development.
Therefore, participants believed that the state should
Manufacturing
The source will increase control over the control of counterfeit and inferior commodities, establish a system of inquiry, evaluation and traceability for commodities, and timely investigate, expose and screen the fake websites and fishing platforms; the relevant policies and regulations should be forward-looking and fast follow up; establish a quantitative evaluation system for the integrity of units in the online shopping field; establish the sampling procedures and standards for inspection and identification of online shopping products; improve the system of complaint jurisdiction and handling, reduce the cost of complaints; carry out universal education for consumers' awareness of risk protection in online shopping, so as to make necessary understanding and reference to the integrity of the platform, the promise of commodity quality and service measures, and the evaluation of other online shoppers, so as to enable consumers to fully enjoy the ease and convenience of green shopping.
{page_break}
At the same time, e-commerce online shopping platform should strengthen industry self-discipline, adhere to the principle of integrity is golden, business and road integration principle, establish a bad business share blacklist information sharing resources, increase the management of suppliers; through a series of access mechanism, evaluation mechanism, elimination mechanism and other bars, strictly control the introduction and exit of suppliers, ensure that there is no fake and shoddy goods.
Participants also discussed and exchanged experiences on the compensation, return and compensation measures for counterfeit goods in circulation.
Yu Cunjun, director of the consumer product quality and safety supervision and inspection center of the China Federation of Commerce and industry, puts forward that in order to maintain a good momentum of development in online shopping, we must put the industry's integrity management and industry self-discipline in the first place.
The state laws and regulations should not only carefully cultivate the online shopping market, but also increase supervision and punishment so as to eliminate the regulatory blind spots and protect the legitimate rights and interests of consumers.
- Related reading
- Shoe Market | Leather Shoes Also Have Black Technology China'S First Passive Intelligent Temperature Control Leather Shoes World'S First!
- Recommended topics | The World'S Economy And Environment Conference, China'S First Passive Intelligent Temperature Control Leather Shoes Amazing!
- Instant news | Labor Bonus No Longer: The Textile And Garment Factory Has Got A Salary Again!!!
- Global Perspective | The Association Of Textile Mills Urged The Government To Cancel Import Duties On Cotton.
- Industry stock market | The Hong Kong Stock Market'S Stock Price Suddenly Flicker.
- Comprehensive data | In September 2019, China'S Manufacturing Purchasing Managers Index (PMI) Was 49.8%.
- Information Release of Exhibition | Exhibition Information: Multi-Dimensional Activity Opens Up A New Era Of Fashion Customization.
- Expo News | 2019 Textile And Apparel International Collaborative Innovation Management Forum Held
- Pay attention to employees | Computer Pattern Design, Clothing Production, Printing And Dyeing Proofing 107 Textile Producers In Four Provinces And Cities In The Yangtze River Delta.
- market research | What Are The Challenges And Opportunities Of Brand Entry Rental Market?
- Italy Shoe Fair Held In New Delhi, India
- China's Family Wealth Ranks &Nbsp; Semir Qiu Guang And Cheng's Biggest Black Horse.
- Wenzhou Footwear Export Manufacturers Attack High-End EU Market
- Effective Reduction Of Employee Turnover Rate: Fourteen Easy Measures
- Domestic Sports Brand, Autumn And Winter Products Have Been Upgraded.
- BELLE Shoes Brand Success Tips
- The Origin Of Sports Brand And International Football In China
- Fashion Brands Are Now Signing Up For Celebrities.
- Clothing Dream: WTO Entry? 10 Years?
- 代理、加盟商如何有效管理可以提高开童装店的成功率