Brand Men's Wear Sales Peak

Since late October, Joeone Quanzhou men's clothing listed companies such as seven wolves and Li Lang have announced three quarterly reports. Judging from published performance, For the domestic market With the gradual warming of the market, the business performance of the brand men's clothing has been greatly increased. At the same time, there are signs that the men's wear section has another peak of growth in history. manifest The strength of the brand.

　 Three big brand Volume and price rise

Data show that all men's clothing enterprises have realized the sales price rise. On the basis of successful transfer of cost rising pressure, gross profit margin has been improved, and net profit has increased by more than 40% on average. Among them, net profit growth exceeds 50%. Seven wolves , the wedding bird, the United States and costumes; growth rate of more than 40% of nine Mu Wang, YOUNGOR, the slowest Semir clothing more than 30%.

In the strategic adjustment of "wholesale" to "retail", the market performance of the seven wolves in the third quarter has surged forward. According to the performance report, the total revenue of seven wolves was 1 billion 456 million yuan in the first three quarters, an increase of 27.62% over the same period last year. The net profit attributable to shareholders of listed companies was 133 million yuan, up 28.74% over the same period last year. It is noteworthy that in the third quarter, the performance of the seven wolves was booming, achieving a single quarter operating income of 576 million yuan, an increase of 94% over the same period, an increase of 48% over the same period, and a net profit of 38 million yuan attributable to listed companies, an increase of 113% over the previous year, a 42% increase in the ring. From 1 to June this year, the operating income and net profit of the seven wolves increased by 4% and 10% respectively. The achievement of the nine Mu Wang is also deserving of excitement. From 1 to September, business income was 1 billion 478 million yuan, an increase of 32.84.% compared with the same period last year. The total profit realized was 418 million yuan, up 43.95% over the same period last year. In the third quarter, sales revenue was 514 million yuan, an increase of 36.23% over the same period, and net profit of 132 million yuan, up 42.22% over the same period last year. In addition, the same store sales in the third quarter increased by 17%~18%. If this year's winter product orders are coming, we will see Sales volume The overall increase was 34%, and the unit price increase was higher than that in spring and summer. {page_break}

From the above data, the Quanzhou men's clothing industry, headed by the seven wolves, is adapting to the new consumption era with the rapid transformation. At the same time, it also shows that the strategic transformation of men's clothing industry has been going smoothly over the past two years. A senior garment industry veteran took seven wolves as an example to say that in recent years, the company has carried out a great transformation reform, trying to transform from a garment manufacturer to a retailer. "This is mainly reflected in the channel sinking, vigorously implementing flat management, improving the logistics system, improving the arrival rate of goods, comprehensively promoting the transformation of the terminal to the eighth generation store image, and holding the terminal sales competition. The implementation of the specific measures has enhanced the operational efficiency and cost control." The above pointed out that the substantial improvement of men's clothing performance is a little unexpected, but it is also reasonable. In addition, in the future, along with the continuous promotion of franchise channel integration, the proportion of direct battalion will gradually increase, and the brand influence will come to the full. The above three men's clothing will run quickly on the road of transformation, or will greatly open up the distance from competitors.

　　 Industry boom is expected to continue to improve

"Men's ability to raise prices and increase costs can be passed on to downstream consumers." Many industry insiders predict that in particular, customers who are less sensitive to price will maintain more than 30% growth in the next two years.

According to the China clothing industry prosperity index report, in the three quarter of 2011, the apparel industry prosperity index was 99.7 points, a slight increase of 0.1 points over the previous quarter, and the apparel industry early warning index was 103.3 points, down 16.7 points from the previous quarter. In terms of domestic demand, the index thinks that the supply chain system of Chinese garment enterprises has been improving continuously in recent years, and the acceleration of supply has made the autumn clothing listed earlier this year. "Besides, clothing CPI has hit a new high this year, and it is estimated that clothing prices will remain high in the fourth quarter to the first half of next year." The report says so.

Looking ahead to the fourth quarter and next year, the report continues to favor men's clothing industry. According to the available data, the growth rate of major men's clothing brands in 2012 spring and summer orders is generally over 30%, and the growth rate is higher next year. "From this we continue to watch the men's clothing industry with strong ability to raise prices and stable customers." Another good news is that at present men's clothing industry channels are less expensive, and franchisees are more motivated to get goods. It is reported that the men's clothing industry has gone through inventory from 2009 to 2010, and the inventory in the channel is lighter. In addition, with the continuous improvement of design, fabric, service, store display and supply chain management, the leading strengths of all men's wear brand enterprises have been continuously consolidated. At the same time, the major brands continue to introduce sub brands, cut new market segments and inject new sources of growth.