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New Phenomenon In Clothing Market: Earning Money From Ghost

2011/11/10 14:51:00 39

Fashion Market Phenomenon

  

Magic Hat

Pumpkin lantern, ghost mask...

October 31st is western.

Halloween

On this day, the western "Ghost Festival" related elements appear in some shopping malls, supermarkets, clothing professional market and other products promotion.

Promotion

Medium.

This year's Halloween, the white horse clothing market in Guangzhou also made a big fuss and played a "ghost" idea.


It is understood that in October 31st -11 25, in Guangzhou Tianhe District and Liwan District three famous office buildings were held.

White horse brand clothing

Snapping up, white horse's high-quality men's and women's clothing brand Danny (Dupndenis), ancient dance flower color, G.V.2, soft makeup, dream house jointly super low promotion, the audience is as low as 1 fold.


Although holiday promotion is a commonplace topic, how should we sell products under the promotion of festival promotion? Clothing enterprises should take the characteristics of customers as the starting point.

For example, for Valentine's Day promotions, customers usually buy products for their partners, lovers, etc. on Halloween, children and parents should be the main ones.

consumption

Object.


Holiday promotion, the simple point is to promote the brand and products by Holiday gimmick.

Enterprises can make use of the consumption characteristics of holiday shopping, provide some promotional products, guide consumers to pay attention to special products, and also pay attention to other commodities in the store. This is one of the strategies to make full use of the festival.


At the same time, it is recommended that at least one week before the deployment of the necessary items to promote sales counters, especially the theme goods, high value commodities and accessories, need sufficient stock.

Before the start of the sales promotion, staff training should be done, including the introduction and implementation of sales targets, main goods, merchandise selling points and activities.


In addition, in terms of product placement, the principle of giving priority to merchandising of high priced goods, giving priority to display of theme commodities, and giving priority to goods with sufficient stock are generally followed.

We also display the accessories in the vicinity of the invoice office to facilitate customers to buy together and promote joint sales of accessories.


Generally speaking, the atmosphere of holidays stimulates people's desire and impulse to consume. Therefore, some goods or services that are usually unwilling or unable to consume may produce unexpected purchases during holidays. This sudden consumption is often more closely related to the consumption behavior of women and children.

This provides great opportunities for garment enterprises. Don't think that ghosts are far away from you, but they are actually around you.


 
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