Datang Textile Strives To Seize New Opportunities And Meet New Challenges

There is such a tradition in Zhangjiagang. Textile enterprises In the tide of transformation and upgrading, we must identify the foothold and actively explore the road of technological innovation, talent innovation, brand innovation and channel innovation, showing a vigorous development trend. This enterprise is known as Zhangjiagang Datang textile products Co., Ltd..

Technological innovation is the driving force and core competitiveness of enterprise development. In order to increase the potential for development, a research center integrating design, R & D, testing and exhibition will boost the leaping development of enterprises. Tang Ligang, chairman of Datang textile products Co., Ltd., said: "Datang two has invested a lot of money and energy to set up a special R & D, design, exhibition and testing center. At the same time, we are promoting technology and making technology as a leader while producing products. We will not produce products in the future, first of all, technology. We will further cooperate with China Textile Association, Beijing Institute Of Fashion Technology, Soochow University, Nantong University and Donghua University to make their R & D results into our products. Later, the whole Chinese Textile Association Research Center will be set up in the company.

At present, Datang textile It has formed a one-stop system from fabric to clothing, home textile design, production and sales, and nearly more than 50 stores and franchises in the country. In the future, Datang textile will also bring forth new ideas, bringing customers not only pure products, but also a way of life at home. Tang Ligang, chairman of the board, said: "the products we want to develop are modern, functional home textiles, environmental protection, anti-bacterial, health care and ecology, so that the original necessities of life are turned into lifestyle. On the basis of bedding, they are integrated into sofa, curtains, furniture, lighting and so on. That is to say, meet your personalized one-stop needs.

Brand operation is the killer of Datang textile industry. Enterprises spare no effort to do well the "Datang Princess" home textile brand and "YAGE Shi man" clothing brand, "lucky Tang Dynasty". Silk brand "Hehe Datang" porcelain brand, "Datang people" brand three, the total number of registered trademarks of the entire enterprise has reached 10 categories. Tang Ligang, chairman of Datang textile products Co., Ltd., said that the results just represented the past. Datang textile has never slowed down its pace. Now, "Datang" will take a bigger step and kill a "blood road" in the homogenization competition. Chairman Tang Li has just said: "the transformation of enterprises should be developed longitudinally. We must make the enterprises sophisticated and products to be precise, and develop the products to the depth, using the latest technology to study the latest products. At the time of vertical development, the horizontal development of enterprises can extend the product chain on the basis of deep science and technology, extend the connotation of products and enhance the added value of products. With the advantage of our original brand in Tang Dynasty and the advantages of Dongcheng District's development, we turn Datang into an industrial tourism enterprise, and realize industrial tourism enterprises from home textiles, home furnishing and clothing. This is our expectation in 12th Five-Year and the direction of our efforts.