Children'S Shoes And Clothing "Micro" Marketing, Brand Communication New Way

2011 is not only a year of e-commerce, but also a year of micro-blog's popularity throughout the country.

It has changed the habits of people's communication, and has brought new directions to brand marketing.

Micro-blog is not only recording our personal life, but also bringing about the infinite and wonderful sharing and interaction.

Through micro-blog's Broadcasting and hosting activities, it has become an important network way for enterprises and consumers to establish and promote their brands.

Conform to the trend, big shoe companies are testing water this new mode.

Anta, PEAK, 361 degrees, del Hui, Lining, Kappa, Nike, Adidas and other brands coincide in the major portals, such as Sina, Tencent, NetEase opened official thin, some brands have achieved good results.

In Sina's portal website alone, XTEP has 65 thousand fans and Anta has more than 20 thousand official fans in Sina.

Each enterprise through micro-blog will brand information, product information, activity information and fans in a timely manner, in an informal manner to narrow the distance between consumers, and experience the reform of the socialization of the micro age.

current

So far, there has not been a brand like Anta and Lining, which has an absolute advantage in the field of adult shoes.

The fierce and complex competition environment requires children's products enterprises to pform their development mode, innovative marketing concept and marketing mode, so as to get the chance of survival.

As early as last year,

The brand officially launched the 2011 micro-blog project, and gradually launched a series of activities including the official micro-blog, the blog on-line and the youth growth declaration micro-blog competition.

By participating in the "youth growth declaration" and participating in various topics held by the government, we can get more chances to win awards.

Not only that, it can also enter the space for POOVE youth growth declaration, but also browse the latest information on youth growth. POOVE will continue to publish and introduce some information about the growth of Chinese and foreign teenagers through this platform, and provide them with reference to young friends and parents.

Won a good reputation.

ABC children's wear brand micro-blog is like an encyclopedia for parents to educate children.

It explains various parenting experiences in detail, attracting many young fans with children.

At the same time, micro-blog has launched the award forwarding activities, which has been well received by the public.

In the "Meng Zhu" competition, ABC micro-blog played a "host" image, and broadcast the progress of the event in the form of microwave.

In the face of a series of operations in micro-blog's marketing, Harry, Potter, the famous brand of children's shoes, and micro-blog marketing director of Hua Kun, the independent brand "Di Meng", said: "micro marketing is different from general advertising marketing". It should not only interact with online attention, but also interact with others.

Only in this way can we effectively catch the eye of the participants and arouse their enthusiasm.

When doing micro-blog marketing, enterprises must turn traditional advertising marketing into a private dialogue, which is more convincing and influential to customers.

Through various forms and rich micro-blog topics, the relationship between brands and fans has been strengthened, and mutual understanding and trust have been deepened.

Moreover, micro-blog marketing can break the limitation of the geographical population, brand and experience will be more profound, and through the micro-blog platform, real-time detection of the audience's comments and questions about the brand or product, timely and positive guidance to the negative word of mouth, so as to minimize the loss of the enterprise.

In fact, the rise of micro-blog is likely to be the opening of a brand new marketing era for children's shoes and clothing brands.

We have reason to believe that today's children's shoes wear.

Step by step to maturity will play a more important role in the future brand communication.