Shenzhen Clothing: The Leader Of China's Garment Industry

The twelfth China (Shenzhen) International Brand clothing Apparel trade fair Service Trade Fair It will be opened tomorrow in the Convention and Exhibition Center. Reporters learned from the organizing committee yesterday that the exhibition will attract more than 1000 brand clothing enterprises from dozens of countries and regions to participate in the exhibition, with an exhibition area of 80 thousand square meters. This exhibition will fully demonstrate the industry changes brought about by the successful spanformation and upgrading of Shenzhen's garment industry.

At present, there are more than 2500 garment enterprises in Shenzhen. Famous brand The more than 100 is one of the most concentrated clothing enterprises in China, and its products sell well both at home and abroad. In 2011, the clothing industry in Shenzhen realized the output value of 150 billion yuan RMB and exported about 8000000000 US dollars. In the domestic market, Shenzhen clothing sold well in more than 100 large and medium-sized cities in China, and clothing enterprises opened more than 60 thousand branches or counters in the whole country. The Shenzhen made brand fashion has a market share of more than 60% in the shopping mall of a big city.

In recent years, Shenzhen's garment industry has been accelerating the spanformation and upgrading, and it has been called the "paradigm of spanformation and upgrading of traditional industries in Shenzhen". At present, the clothing industry in Shenzhen has gradually formed a complete and perfect industrial system and agglomeration advantages. A large number of well-known brands such as Ma Tiannu, Mass Phil, Yi Hui, Song Li, and so on have sprung up, firmly establishing the leading position of Shenzhen fashion industry in the domestic first-line brand, and forming the industry pattern of "Chinese women's dress watching Shenzhen".

"The establishment of such a prominent industry position is mainly due to the foresight of Shenzhen's clothing industry." An appraisal was made by a member of the Hongkong Trade Development Council Service Promotion Committee.

In an interview, reporters learned that the driving force for the spanformation and upgrading of Shenzhen's garment industry came from the government's promotion and its own awakening.

At the beginning of the industrial development in the 80s of last century, most enterprises earned a small processing fee by "three to one supplement" and "OEM production". With the expansion of the industrial scale, the government and enterprises realized that such a development path would only be a dead end.

In the new century, the government has increased support for garment enterprises and encouraged enterprises to achieve spanformation and upgrading. Since then, many enterprises have come up with the courage to break their bridges and explore the development path of their own brands. Heng Yun, Ma Tiannu, Mu Lan, Tian Yi, O bran LAN, Hua Si and other famous brands began to be founded. The creation of these brands and the successful spanformation of enterprises have greatly encouraged the garment industry in the whole city. The whole industry has changed rapidly from low technology content, low added value, export processing to high technology, high added value and independent brand development mode. The output value of Shenzhen's independent brand has increased from less than 5% in the early 90s to 80%.

In the international market, Shenzhen clothing brand products are exported to Europe and the United States, the Middle East, ASEAN and Japan and South Korea and other countries and regions. At present, as the deepening of the spanformation and upgrading of the whole industry, the construction of the wave dress industry gathering base has been basically completed in the first phase. The more than 20 garment enterprises such as Mass Phil, Song Li, Mu Lan, vintno and card Dun ton have been introduced, which will soon become the fashion design and fashion creation center of the whole country, attracting more attention from the international market.