Fashion Marketing New Mode, Wechat And Micro-Blog Marketing Parallel

Since the birth of WeChat, its huge user growth and Tencent's attention have been attached to it.

The way of promotion is similar. There is a rumor that WeChat is trying to grab micro-blog customers.

In fact, because of the differences between the two platforms, the marketing methods are different, and the customers' goals are different.

At present, the industry has two views: first, WeChat's marketing effect is more valuable than micro-blog; two, WeChat's value is hard to surpass micro-blog.

The two point of view is that there is a certain market. This article does not distinguish the high and low points, but only shares some views.

Micro-blog itself is a media platform, with content as the core, and more as a social platform for publishing information and weak relationships. The emergence of micro letters is a social platform built on the core of user relationship.

Information is the key point on micro-blog. Users are both publishers and receivers. The platform is built on the production and dissemination of information; WeChat focuses on people, and communication between people is the value of this platform.

So,

The more the target audience the better the marketing and the faster the dissemination, the better it will be unrealistic on WeChat. That is to say, WeChat is not as good as micro-blog in information dissemination.

This is why WeChat does not have celebrity user resources gathered on micro-blog, nor does it have any influential content and information.

But for businesses, WeChat is a good CRM tool.

Let me give you an example.

We often worry about where to go to work with friends. Some people will use the public comment to find nearby food, and then send it to friends to confirm a family.

After that, the public number of the merchant is searched on WeChat. After that, the other party provides ordering and navigation services.

Eating and closing accounts can scan the discount codes in the store and share the discount information with micro-blog and friends circle.

In the future, I want to be a regular member of the WeChat store, get the WeChat coupon, and make use of WeChat's ordering.

In this way, customers and businesses will get their own way.

Of course, in addition to the public platform, WeChat also has WeChat's two-dimensional code, drifting bottle, friends circle, development platform application, LBS, etc., each of which can be personalized marketing, and can also integrate attack to form resultant force.

But WeChat's information push service will inevitably follow micro-blog's footsteps, which will make users dislike.

Micro-blog's big criticism is that no matter how annoying you are, people can be "accepted". This kind of advertisement is similar to spam. While WeChat has no forwarding and @ harassment, all the information is private, but its information push service annoy users. How can users have so much interest and patience to accept your information?

Micro-blog is biased towards advertising.

When people are running WeChat, they should take service as the main content and supplement the content. The information push from micro-blog is still stopped as soon as possible. Overdraft users' patience can only be abandoned.

WeChat marketing must first understand the platform attributes, after all, the way and direction of micro-blog marketing are different.

In addition, micro-blog and WeChat platform with complementary content can complement each other. It has a wide dissemination and good communication. A high conversion rate and precise marketing can bring more value to users if they complement each other.