Xinji Leather City Achieves Leaping And Upgrading

Xinji is the largest sheepskin in China clothing The production base and Asia's largest sheepskin leather manufacturing base were designated as the first batch of national foreign trade transformation and upgrading professional demonstration bases by the Ministry of Commerce last year. Leatherwear As a local characteristic industry with a history of hundreds of years, how to speed up the transformation and upgrading pace, and make the county economy bigger and stronger? The city believes that only by abandoning the traditional mindset, opening up and innovating, through benchmarking high-end, building an international first-class shopping mall, creating a domestic trade platform, attracting the world's top brands, speeding up the upgrading of leather products, so as to realize the simultaneous development from high dependence on foreign trade to domestic trade, from quantity oriented to quality-benefit type, from Xinji manufacturing to Xinji creation, from simple and extensive development to intensive development Four major changes of high efficiency and environmental protection. Therefore, after repeated research and demonstration, the city decided to build an international leather city and famous products shopping center, raw and auxiliary materials trading center, brand product manufacturing center, R & D design and testing center, business reception center, cultural tourism center, raw leather trading center, international logistics distribution center, e-commerce center, and international convention and Exhibition Center.

In early summer, Leather Sales into the traditional off-season, but in Xinji International Leather City, the market is not cold but hot, attracting many tourists from inside and outside the province. This is mainly due to the city's marketing platform, especially the completion of the international leather city. Up to now, the city has attracted more than 800 domestic and foreign merchants, which has tripled the export of leather clothing in 10 years. At the same time, the city has built a comprehensive exhibition sales platform, held China Xinji leather Expo for 20 consecutive years, and organized enterprises to participate in large domestic and foreign exhibitions such as Beijing, Shanghai, Hong Kong and Asia Pacific in the form of "Xinji Exhibition Group". Last year, the leather industry base was successfully promoted to a national 4A tourist attraction with an average daily transaction volume of 8 million yuan, becoming the largest leather shopping and tourism base in the north.

In order to improve Xinji leather In order to create a national and provincial famous brand, the city makes every effort to implement the strategy of developing the industry by brand, focusing on building regional brands with geographical indications, selecting key enterprises for key support, and striving for national and provincial famous brands. At present, Xinji leather industry has 3 Chinese famous brands, 4 Chinese well-known trademarks, 19 Hebei famous brands and famous trademarks, 36 enterprises have won the Chinese leather mark, 2 enterprises have ranked among the "top ten coats of China", and 21 enterprises have passed the ISO9000 international quality management system certification.

In order to promote the transformation of leather industry to large-scale and clustering, Xinji will build a high-standard design and research center and an international brand production and processing center driven by the International Leather City, build Xinji into a production and processing base of international famous brands, first-line brands and high-end products, and build an international futures trading center, an international leather exhibition center, and an international leather exhibition center International online trading center, leather headquarters economic center, etc., lead the international leather resources to gather in Xinji, and create the world-class leather Fur products R & D, manufacturing and trading center.

By 2016, the construction of "one city, ten centers" with a total investment of 16.8 billion yuan and covering an area of 5000 mu will be completed. At that time, Xinji will form a relatively complete service system for the industrial development of the base, and become the largest leather and leather industry in China fur products Production base and sales center.