Fast Fashion Brings Great Wealth. There Is No Doubt That Fashion Tycoons Become Fashionable Buyers.

< p > in the latest 2013 list of the world's richest men, the bosses of the fashion industry are undoubtedly the most noticeable ones.

With the rapid supply of relatively inexpensive fashion, "a href=" //www.sjfzxm.com/ "target=" _blank "> clothing" /a ", H&M and ZARA operators are sitting on the list. The father of ZARA Oman, Olga, is squeezing the stock god Buffett and sitting on the spot.

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The wealth growth of Olga P has been envied by billionaires.

In the past 12 months, it has increased by $19 billion 500 million, more than all the other billionaires on the list.

And the way of buying a business is the core of great wealth.

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< p > "shortening the lead time" is the core essence of the buyer's mode. The leading period includes development, design, proofing, etc. some people even say that the buyer's mode can adopt "bringing doctrine" to the design of all enterprises. In advance of 6~9 months or even longer, no one can predict exactly what styles, colors and fabrics will be popular, which is the unique charm of the fashion industry.

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< p > the product life cycle is getting shorter and shorter. It is popular to catch up with the best beat. It can get excess profits. If we see other brands are popular and then follow up, because the speed is not enough to lead to longer production or distribution, it may appear that when the products of the imitators are on the market, people are already making discount sales promotion products, and the production is basically stock.

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< p > in the biography of Amatthew Orgat and his fashion kingdom, the advantages of ZARA's buyer's mode of operation are summed up as four points: flexible supply, immediate control of market demand, rapid feedback and technological innovation.

I'm afraid there is no clothing company that can quickly produce a garment and sell it in less than two weeks like ZARA.

Rapid, agile and multi class competitive advantages can be achieved through powerful information systems and logistics systems.

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The wealth brought by the P buying system also touches the heart of the domestic apparel industry operators. But at present, there is no such a fast selling brand like ZARA H&M in China. The reason for this is that the lack of fashionable buyers is also an important point.

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At present, the domestic buyer system is still in its infancy, but the great fortune brought by fast fashion is beyond doubt. Profits and wealth will definitely accelerate the further rise of the domestic P system.

People who aspire to be fashionable buyers are already on the way.

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