Cotton And Cotton Products Meet The Four Seasons Sales Demand Of Close Fitting Clothing Stores

< p > according to the introduction, cotton and cotton products will be dominated by environmentally-friendly cotton materials. Around the concept of body health < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, the products of underwear, bra, shorts, towels, socks, bottoming shirts, seven cent trousers, household clothes, beach clothes and other products of the main products of the needle and cotton industry will be integrated and launched in the shop to meet the four seasons sales demand of close fitting clothing stores.

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< p > store multi brand, product super category, a brand new brand "cotton and cotton products" is being unveiled around the concept of "close fitting" and integrating various resources of apparel industry.

General manager Chen Zhance said that the brand is a group of Wenzhou apparel industry veteran practitioners facing the impact of electric business, brewing a long attempt to break through.

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< p > "seasonality" is the number one enemy in clothing industry, especially underwear.

Chen Zhance said that in the past, the selling season in the peak season has brought substantial returns to offset the slack in the off-season, but with the increase in the operating cost of the entity and the rise of the electricity supplier, the traditional clothing brand "single foot" road has become difficult to sustain.

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< p > keeping the four seasons evergreen is the most important concept of cotton and cotton products.

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< p > besides the integration of categories, the brand shops of cotton and cotton products will also reflect the integration of brands. Several Wenzhou businessmen are using the deep foundation of Wenzhou's needle and cotton industry to create a new product line. At the same time, they will actively introduce strong brands of each category, and strive to form the scale effect of personal brand in the store.

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< p > according to Zhou Xiuzhong, deputy general manager of cotton and cotton company, the competitive regional brand is the real goal of cotton and cotton products.

The company has basically completed the development and integration of product lines in view of the consumption characteristics in southern Zhejiang.

In the management and service of the franchised store, it will also be more detailed: introducing the sales front management system, realizing the immediate online feedback of the sales data of the monopoly store, introducing the concept of "packet mail" in the era of online shopping, and promising "free distribution and allocation of the whole territory" and other systematic specialized services. On the one hand, it can make the dealers free from trivial matters and devote their whole heart to the market; on the other hand, it can also effectively allocate the distributor's inventory to the best selling state.

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< p > besides, while developing commercial street shops, the company also focuses on introducing specialty stores into the community.

"Cotton and cotton products do not need too much business radius. The consumption of personal clothing is near and random. The community store is very consistent with its positioning, and it is an absolute demand."

Chen Zhance said, the survey shows that in our country, the market of socks only reached 35 billion -500 billion yuan.

Cotton's cotton production plan is to open 50 stores in the warm Leadtek area by the end of 2013.

"Most of the quota in this plan has been claimed by the dealers we have worked with before. From September, you can see our chain stores open one after another in the urban area."

He said.

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