Cotton LEADS Certification Plan Jointly Promoted By American And Australian Cotton Industry

　　 Cotton LEADS Certification ensures that retailers, brand names and textile manufacturers seek transparency in their supply chain, so that their partners can easily purchase reliable and responsible raw materials.

Cotton LEADS certification was jointly established by CCI, NCC, CI and Australian Cotton Association, aiming to improve people's awareness of responsible cotton planting and production in the United States and Australia. Australia and the United States account for about 17% of the global cotton production.

Jimmy Webb, President of American International Cotton Association, said: "The United States Cotton industry Recognize that only continuous improvement can maintain sustainable development. American cotton growers, including myself, have systematically adopted modern technologies to reduce the impact of cotton planting on the environment. Cotton LEADS certification will improve the textile supply chain's understanding of what we have done over the years. "

The founding members and signatories of Cotton LEADS certification are committed to following five core principles: commitment, recognition, understanding, faith and confidence. This is the basis for the Cotton LEADS certification program, which aims to cultivate and improve the capacity of relevant enterprises in the textile supply chain to meet the global demand for responsible cotton fiber cultivation and production.

"I am very proud that my farm grows cotton in a responsible way. This way we can meet the growing global demand for cotton without compromising our ability to meet the needs of future generations - including my three children and their families," Mr. Webb said.

Cotton is a natural, renewable and biodegradable resource. It is the most important natural fiber in the global fiber, textile and clothing economy, and now accounts for about 80% of all natural fiber output. stateside, cotton It is a food, feed and fiber crop, so it is subject to strict legal supervision.

"Cotton growers in the United States have made continuous efforts to reduce the carbon footprint of cotton to the lowest level; in the past 20 years, significant improvements have been made in land use, soil erosion, water consumption, energy use and greenhouse gas emissions," Mr. Webb added.

The Global Lifestyle Survey (GLM), a study conducted by the American Cotton International Association and the American Cotton Company, shows that more than half of global consumers believe that using 100% cotton and other natural fibers can produce better clothing.

　　 About CCI

The American International Cotton Association is an export promotion agency of the National Cotton Council (NCC) of the United States. It has carried out cotton promotion activities around the COTTON USA logo in more than 50 countries around the world. ICICA has offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai, and has special representatives in many other countries. In Europe, Asia, Latin America, South Asia and Africa, ICICA plays an important role in promoting American cotton and American cotton products.