Beijing's Largest Two-Dimensional Code Appears On Wangfujing "Wechat Shopping" Trial Run

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< p > < strong > < a > href= > //www.sjfzxm.com/ > > Wangfujing > /a > > WeChat shopping > trial run < /strong > /p >

< p > at the time of the Lantern Festival and the Western Valentine's day, a well-known retailer, Wangfujing, took a notice of WeChat, which injected fresh imagination into the capital market.

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< p > Wangfujing announcement on the evening of 11 days, signed a strategic cooperation framework agreement with Tencent, Wangfujing and Tencent will use their respective advantages in resources, technology, platform, market, media and other aspects to give support to each other, based on the existing and future plans to engage in business, carry out long-term and sustained strategic cooperation.

Under the strategic cooperation, the two sides will carry out specific cooperation on WeChat public platform business function and WeChat payment service.

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< p > announcement also shows that in February 14th, that is, tomorrow, WeChat's "WeChat shopping", which is co operating with Tencent, will be trial run at its flagship store in Beijing City department store, and will continue to launch new cooperative projects later.

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< p > according to WeChat official introduction, Wangfujing department store will cooperate with WeChat payment to layout the mobile terminal shopping scenario.

Recently, the experience activities include: when customers shop in the department store, they can pay for a gift by scanning the two-dimensional code and paying a penny with WeChat.

In the next one to two months, Wangfujing department store will start WeChat payment in full.

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< p > in addition to payment of mobile technology, Wangfujing will also use WeChat to implement electronic cards such as gift cards and stored value cards under the line.

Users can purchase gift cards and stored value cards at any time in the WeChat public address of Wangfujing, and send them to WeChat friends like a red envelope.

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< p > < strong > Wangfujing's stock price even pulled up two trading limits < /strong > < /p >.

In February 11th, before the announcement of the Wangfujing company, the capital market was already on the move, and its share price was closed at the opening hour.

Yesterday, the stock was closed again.

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Before P, the stock price of Wangfujing still lingered around 16 yuan, and after closing two prices, its closing price reached 20.25 yuan yesterday.

In addition to the sharp rise in share prices, the turnover has doubled, and the two trading day has exceeded 1 billion.

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< p > < strong > related news < /strong > < /p >

< p > < strong > commercial retail enterprises push "< a href=" //www.sjfzxm.com/ > > WeChat < /a > shopping mall > < /strong > /p >

During the Spring Festival, there was a sign of cold and cheerless shopping in the busy department store during the Spring Festival (P).

Traditional retail enterprises are facing many challenges when facing the challenges of electricity providers and users' shopping habits.

And hand in hand "WeChat" to create a new shopping platform, through new technology to change the traditional way of operation, has become the choice of many retail enterprises.

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< p > Tianhong mall is the first department store to hand WeChat.

Last September 12th, Tianhong emporium announced that it was developing the O2O business application platform with WeChat, and fired the first shot of the cooperation between department stores and WeChat.

Then, in mid October of last year, friends of Asia also announced cooperation with Tencent WeChat.

Almost at the same time, Nanjing China Merchants (later renamed the central shopping mall) also announced the entry into the "WeChat department store" army.

Later, the red flag chain also said that alliance WeChat wanted to create a convenient life platform.

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< p > < strong > > "WeChat" shares rose more than /strong > /p >

"P >" Rainbow mall "yesterday morning in panorama interactive platform, said the company joined Tencent micro life in September last year to create a rainbow WeChat application platform, and gradually launched WeChat payment.

The company said that consumers can buy WeChat products on WeChat.

As soon as the news came out, the stock price of Tianhong mall was sealed up yesterday afternoon.

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< p > Tianhong mall is the largest department store in Shenzhen and Guangdong, with the largest number of shopping malls.

The share price of Tianhong mall was released in September last week in conjunction with the announcement of Tencent, which rose by 44.95% during the week.

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< p > last October 10th, friends of Asia issued a notice, in order to achieve the integration of offline and online O2O business mode, the company relies on Tencent WeChat platform and membership entry, to build "WeChat youa-wego" WeChat public platform.

Shares rose 5.07% on that day.

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< p > last October 15th, Nanjing Zhong Shang (later renamed the central shopping mall) announced that the company joined the Tencent micro life to build the cloud central application platform, uploading the company's goods, preferences and service information, allowing customers to get personalized information through subscriptions. Through intelligent customer service, it realized the functions of one to one interaction with customers, booking activities and other functions.

On the three day before and after the announcement, the price of the central shopping center rose by 18%.

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< p > last October 21st, the red flag chain announced that the company will join hands with Tencent WeChat development team to create a convenient life application platform. The red flag chain stock price rose by 16% on the 3 day.

Yesterday, when the media reported that the "electronic shelves" in the red flag supermarket news, the stock closed up.

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< p > < strong > news analysis < /strong > < /p >

< p > < strong > < a > href= > //www.sjfzxm.com/ > > department store > /a > downturn > /strong > /p >

< p > < strong > online and offline merged into trend < /strong > < /p >.

< p > traditional retail businesses are changing the traditional way of operation through new technologies in the face of challenges like electricity providers and user shopping habits.

In the second half of last year, WeChat stepped up its pace with the department store chain to take online and offline business.

Insiders pointed out that since the first half of last year, the department store industry has been in the doldrums, and the promotion of e-commerce mode is expected to inject a strong drug into the retail industry.

In the mobile Internet era, online and offline integration has become the trend of the future. E-commerce mode will also re build the growth mode of the retail department store industry.

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