2014, The Appearance Of The American Barrack Dress Change Results

< p > recently, the United States "a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > released the 2013 performance bulletin.

According to the express data, in 2013, the company recorded an operating income of 7 billion 890 million yuan, down 17% from the same period last year, and the net profit attributable to shareholders of listed companies was 432 million yuan, down 49% compared to the same period last year.

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< p > 2013 is the pition year of the American Apparel. The company embarked on product innovation, upgraded the experience shop, implemented the fine management of the supply chain, and made a comprehensive layout of O2O in the second half of the year.

The company's determination and measures for pformation are affirmed. However, the market predicts that its performance will lag behind the change, and the data from the earnings report confirm this speculation.

There are institutions to judge that "12 years of operation of the company has bottomed out, the 13 year statements are bottomed out, and 14 years will usher in a reversal".

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< p > reporter learned from the relevant personnel of the company that the performance in 2013 was within the company's expectations. Under the circumstances of "a href=" //www.sjfzxm.com/news/index_s.asp "> market < /a > environmental constraints, changes in the first place and performance lag is inevitable.

But some key data show that since the implementation of the pformation, the operation of the company has been significantly improved, especially the four seasons data show that the results of change are beginning to appear.

In the four quarter of 2013, the company's revenue in the first quarter of 2013 increased by 16%, which improved significantly compared with the first three quarters of the year, thanks to the strategy that the company has been promoting to promote the development of franchising business through direct innovation and pformation.

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< p > the inventory problem most concerned by the employment sector. At the end of the year, the inventory of the company decreased by about 430 million yuan compared with the beginning of the year. Based on this, it was estimated that the inventory of the company at the end of the year was about 1 billion 580 million yuan, which has risen to 3 billion yuan earlier than the previous inventory level. At present, the stock has returned to a reasonable level.

The effective control of the company's stock level is mainly due to the increase of the dynamic sales rate caused by product innovation. In the case of high temperature in winter, cold in the market and poor sales of winter clothing, the sales rate of goods in winter is still higher than in previous years.

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< p > October 2013, the company announcements fully integrated the online and offline businesses, and established the O2O development strategy.

The layout of O2O is undoubtedly the top priority of Smith Barney's pformation strategy in the second half of the year.

Analysts believe that the United States is the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "industry has the earliest awareness of the Internet enterprises, the industry's first substantive O2O layout of the company.

The United States direct sales of apparel sales accounted for about 50%, significantly higher than other industries in the domestic industry, and its affiliation channels are also relatively flat, so that it has a good foundation for online and offline integration operation.

Although it is still in its infancy, there are now about 600000 micro members. The average customer price, entry rate and repeat purchase rate of this group have reached a good level. With the release of consumer demand in 2014 and the deepening of reform within the United States, the future development has imagination.

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