Li Kaifu: Avoiding The "5 Deadly Sins" For College Students' Entrepreneurship

< p > Li Kaifu said that the first mistake in the five misunderstandings is simply that "one should start a business after graduation."

He said that a lot of experience and empirical cases show that "failure to start a business" often leads to higher failure rate.

A more appropriate way is to first join an entrepreneurial team after graduation, learn entrepreneurial experience from the team, gradually accumulate personal strength, and start business in a few years.

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< p > he said that two of the remaining four major misconceptions were related to "money", namely, "entrepreneurship is equal to listing" and "entrepreneurship is equal to winning venture capital".

He believes that these two misunderstandings take the means of financing in the process of entrepreneurship as the purpose, which is a very short-sighted behavior, which is not conducive to making the new business bigger and stronger.

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< p > he analyzed the last two misconceptions, one is that "creativity is equal to starting an undertaking", the two is that "technological innovation is equal to starting an undertaking".

He said that nowadays, some college graduates often think that they hold the "idea" and "invention patent" in their hands, which is omnipotent.

This is mostly due to the neglect of teamwork and execution in the process of entrepreneurship. These two abilities are more important than "ideas".

He pointed out that "cooperation and implementation" is the current domestic university should focus on Training College Students' employment and entrepreneurship ability, and proposes to set up relevant courses.

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Li Kaifu has been paying great attention to young people for P.

Communicating with young people is always an important repertoire on Li Kaifu's life stage. Among them, how to successfully start a business is a common theme between him and college students.

In September 4, 2009, when he announced his departure and set up an Innovation workshop, he directly expressed his hope to create new technological miracles with young people in China and be willing to play the role of "entrepreneurial coach".

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< p > long term communication makes Li Kaifu clearly see the confusion and obstacles faced by college students when they start their business.

Recently, by the platform of Chinese University Students' self starting work experience exchange conference and Global Entrepreneurship Week summit, Li Kaifu bluntly pointed out that the five major misunderstandings led to setbacks in Chinese University Students' entrepreneurship, and he also gave his own advice.

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< p > < strong > misunderstandings: first, graduate, start business < /strong > < /p >

< p > many college students in China are not ready to start their own business, which leads to the failure rate of college students.

Li Kaifu said it would be a better choice for college students to take part in Entrepreneurship and lead entrepreneurship.

"Domestic education pays more attention to professional development, but ignores the cultivation of students' executive ability, team experience and market research."

He stressed that entrepreneurship and entrepreneurship education are all aspects of the integration of all the above factors, and China's education needs to go a long way.

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< p > < strong > misunderstanding two: creativity is equal to pioneering work < /strong > < /p >

< p > for many domestic students who have their own creativity but are unwilling to let investors know about it, Li Kaifu believes that the idea of changing everything is very rare in real life.

"The idea is not the most valuable. If investors are to choose between" creativity "and" entrepreneur ", more investors will choose the latter.

Entrepreneurs include the so-called non intellectual factors, including entrepreneurial orientation, human character, entrepreneurial team and executive ability.

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< p > < strong > misunderstanding three: entrepreneurship is equal to listing < /strong > < /p >

< p > "the purpose of entrepreneurship is not only for listing and making money, but also for overthrowing competitors.

Young entrepreneurs should be more bosom minded and create a positive entrepreneurial ecosystem.

Li Kaifu cautioned that listing and making money are not the ultimate goal of entrepreneurship. The greatest ideal of college students should be to create and improve the industrial chain and use technology to benefit users.

"For example, in the Internet industry, when Internet users, content producers and advertisers can share your technology and achieve win-win results in revenue and experience, it is a success."

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< p > < strong > misunderstanding four: pay little attention to the market < /strong > < /p >

< p > "entrepreneurship" is directly equated with "technology entrepreneurship", and directly equates "technology entrepreneurship" with "patent", which is a common idea among university entrepreneurs in China. In Li Kaifu's opinion, the success of entrepreneurship depends largely on whether or not college students entrepreneurs know the market, including the understanding of the market, the deep insight of users, and the understanding and respect for users' interests.

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< p > < strong > misunderstanding five: entrepreneurship is equivalent to winning venture capital > /strong > /p >

< p > "venture capital provides not only money."

Li Kaifu said, according to his observation, when the first fund came to hand, they began to exclude the participation of investors and regard their opinions as interference.

"The value of VC is far above money.

In addition to investing money, they can also introduce contacts, customers and partners to help students understand the market, manage their finances, and attract the next round of financing.

It is for this reason that the standard of a good investor is not only whether he is willing to invest or invest, but also whether he can provide sustained and valuable help to entrepreneurs after investing money.

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