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Focusing On Display Skills Can Improve Sales Performance.

2014/4/30 17:50:00 5

DisplaySales And Promotion Skills

< p > 1, thematic display provides a theme display method for clothing display.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

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< p > 2, the overall display will show the whole product to customers, for example, the entire dress as a whole, with human model type from head to foot to complete the display.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

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< p > 3, neatly displayed, according to the size of the shelf, determine the value of the length, width and height of the commodity, arrange the goods neatly, highlight the sense of quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

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< p > 4, random display is the method of random accumulation of commodities.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The display devices used in random display are generally circular or four angle reticulate frames, and also have prompts for special sales.

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< p > 5, < a href= "//www.sjfzxm.com/news/index_c.asp" > disk display < /a > is actually a change in neat display, and it is also a sense of quantity of goods. Generally, it is stacked in a single pattern and arranged in order, and the bottom of the carton containing goods is cut aside for cutting, then left behind, then stacked up in a tray, so that the speed of dress display can be accelerated, and customers can be purchased in bulk in a certain degree.

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< p > 6, positioning display means that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

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< p > 7, < a href= "//www.sjfzxm.com/news/index_c.asp" > related exhibition < /a > means to display different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.

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< p > 8, compare < a href= "//www.sjfzxm.com/news/index_c.asp" > exhibit < /a > classify the same commodities according to different specifications and quantities, and then display them together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

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< p > 9, classified display based on the quality, performance, characteristics and use of objects to classify, display methods to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

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< p > 10, island display at the entrance, middle or bottom of the shop does not have a central display rack, and a special display booth is arranged.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

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