The First Batch Of Beijing Time-Honored Brands Was Collectively Owned Trademarks.

After the first batch of < p > < a href= "//www.sjfzxm.com/news/index_c.asp > < Beijing > /a > the name list of the time-honored enterprises was formally established, the collective trademark protecting the rights and interests of the" Beijing old brand "has also been put into operation.

Yesterday, the Beijing old brand association held the "search for authentic Beijing time honored brand activities" deployment meeting and the first batch of "Beijing time-honored brand" promulgation conference, the first batch of 145 Beijing time honored brand enterprises (151 brands) officially obtained the Beijing time-honored brand title, the plaque, and the certificate of license.

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< p > Jiang Junxian, President of the Beijing time honored brand association, said that due to the continuous improvement of the social awareness of the old brand and the increasing use of the word "old name", it is extremely necessary for the Beijing time-honored brand association to register and authorize the enterprises to use the old brand name "//www.sjfzxm.com/news/index_c.asp" > the collective trademark < /a > in order to protect Beijing's traditional and time-honored brand with profound cultural details. "Href=" is the most important part of Beijing's time-honored brand.

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< p > the < a href= "//www.sjfzxm.com/news/index_c.asp" > the standard < /a > is very strict.

First of all, enterprises participating in the identification must meet two hard conditions. They must be registered enterprises before 1956 and must be legally recognized enterprises. Second, in the identification process, there are also some auxiliary conditions, such as whether there are bad records that violate the interests of consumers, whether they can normally maintain operations, and whether they have sufficient historical materials.

In the process of recognition, the Beijing time honored brand association has received the registration materials of more than 170 enterprises. Besides the 102 Chinese time-honored enterprises in Beijing area previously identified by the Ministry of Commerce, the 49 non Chinese time-honored brands have been strictly screened, and the first batch of "Beijing time-honored brand" list has been formed.

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Representatives of old brands, such as Tongrentang and cheapang Fang, who have collectively owned trademarks, said that after the Beijing old brand registered collective trademarks, it is beneficial to enhance the brand value of Beijing's traditional time-honored brands, and is of great significance to the protection and promotion of the development of Beijing's time-honored brands.

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< p > trademark issue has always been one of the main problems in the development of time-honored enterprises.

Reporters learned that, in order to protect the rights and interests of the old brand enterprises, the Beijing time honored brand association will also strengthen the legal protection of Beijing's time-honored brands as the focus of its work in 2014. Apart from the collective trademarks, the specific contents include lectures on intellectual property rights and brand strategies, enhancing the protection consciousness of Beijing's time-honored brands, and promoting the strengthening of the registration of international trademarks by the time honored brands.

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< p > it is learnt that in order to protect the rights and interests of the Chinese time-honored brand enterprises in a wider range, the Beijing time-honored brand association also plans to set up the China Time-honored Brand Association to apply for the collective brand of the time-honored brand of China.

Jiang Junxian said that since the application for registration of collective trademarks must be legally registered, enterprises or institutions with legal personality, the Chinese time-honored brand working committee is only a working department under the China Federation of Commerce and does not have the legal person qualification, so the related work is still being carried out step by step.

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