Russia's Cross-Border Trade "Pick" Logistics Providers: Sellers, You Can Not "Fog"!

"P > China a href=" http:// www.sjfzxm.com/news/index_c.asp "> logistics enterprise < /a > CEO old Han will take advantage of her ten years of experience in this field to analyze how to choose logistics providers for cross-border trade enterprises in Russia.

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< p > < strong > Logistics important? Of course! < /strong > /p >

< p > in the case of Sino Russian cross-border trade, logistics and customs clearance generally account for 15-30% of the total trade volume.

This is a large proportion, almost flat with the supply chain and marketing costs.

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"P" so important thing, the seller must spend a lot of energy to do it? This is not necessarily.

The protection of air and water is also related to our health, but we need not pay too much attention to it, because more professional companies do it.

Or in other words, we pay too much attention to it.

We can't control it.

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< p > in fact, the biggest contribution of the market economy is the relatively rational allocation of resources by the market.

When we are in the market, we must learn to use the market to allocate resources for our own use.

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< p > I mean, as a factory or a seller, you must find a trustworthy logistics service provider. This is the most important thing.

Just as logistics providers can not do electricity providers, the market trend of full competition is specialization and division of labor. Market competition does not allow universal companies to exist.

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< p > then, how do we choose a suitable Sino Russian cross border logistics service provider? As XRU.com's CEO, I certainly want to say that we should be chosen! But the actual situation is the best one. XRU.com is not necessarily the most suitable one for you.

As a business owner, when I look at my company, I am also trembling, trepidation, and I think it is full of loopholes. The reason why we can survive is not how good we are, but also the result of market competition and our colleagues.

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< p > < strong > platform sellers how to choose logistics providers? < /strong > /p >

< p > what kind of "a href=" http:// www.sjfzxm.com/news/index_c.asp should be chosen by the platform seller? "China Russia logistics service provider < /a >" look at your strategy.

If you want to earn money on the platform (strong supply chain + traffic can still earn money), then choose the cheapest; if you want to attract traffic on the platform and use the platform as a marketing platform, you need to select some better logistics service providers.

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< p > < strong > How do independent websites choose logistics providers? < /strong > /p >

< p > how to choose an independent website? I don't know what to choose, but I do not recommend logistics services that are homogeneous with the platform.

Why? Independent websites can survive because they are different from platforms.

This is manifested in product differentiation, < a href= "http:// www.sjfzxm.com/business/" > marketing difference < /a > service differentiation.

Differentiation should be a strategy and action that runs through all the business processes of an independent station.

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< p > to analyze competitors, we must create a totally different competitive advantage with limited resources.

I recommend the use of "overseas warehouse" and "economic express service".

This can maintain advantages in user experience and other extended services, such as collecting receipts for small B customers, such as returns, which are temporarily impossible for the platform. Therefore, independent stations choose differentiated logistics services according to their differentiated strategic demands.

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How to choose logistics providers in < p > strong > B2B2C factory? < /strong > /p >

< p > finally, I would like to talk about how the factory of B2B2C should choose Sino Russian cross border logistics providers.

Logistics services must cooperate with the factory's marketing strategy.

If the factory only strengthens input in production, the logistics service must not be carried out by itself. Cross border logistics is very complicated, involving customs and related tax avoidance policies. If your energy is concentrated in the production field, logistics will be responsible for the guests themselves.

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< p > however, if the factory wants to enter Russia and open up a world in Russia, it is necessary to design logistics plan and choose logistics service providers according to your target customers' needs.

At present, the trend of fragmentation of cross-border trade between China and Russia is very obvious. That is to say, the factory has to face more small B customers. Therefore, I would like to recommend three logistics options: Lu Yunling bear; air express line; economic express.

30 kilograms below can choose the economic express product, other choice we plan for B2B.

All programmes support cash on delivery and collection services.

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< p > < strong > "saving worry" and innovating logistics providers is the best "/strong > < /p >.

< p > looking at the above analysis, you may find it rather vague and limited in space. I can not introduce our plans and products. But I am deeply aware of the need for trust and understanding between the logistics service providers and sellers as a practitioner of Sino Russian cross border logistics for the past ten years.

Sellers must choose a "worry free" service provider, but some service providers really do not let people worry about it, so they can forget each other in the rivers and lakes. To really save worry, logistics providers must have the following system capabilities: < /p >

< p > first, all processes are real-time visualization: instant visualization is the basic requirement, otherwise the service providers and sellers, sellers and buyers will have information asymmetry and trust, not to mention "save worry"; < /p >

< p > Second, there must be an open information interface: seamless docking and pmission of information, which is very important for buyers, sellers and service providers to make correct judgments and decisions.

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< p > Third, mature contingency plan: the Sino Russian cross-border logistics front is long and the process is complex. It is inevitable that there are problems when the problem arises, whether the service providers have contingency plans, whether they have the ability to pay, whether they have the determination to take the initiative and the fast reaction process and so on.

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< p > logistics service providers are by no means the middle Lala pimp and buy a 4PX system. If everything is OK, they will be open for business.

Logistics service providers must have the ability and team to create value with resources, and constantly replace and improve the system, and logistics providers should also innovate.

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< p > If I want to recommend Sino Russian cross border logistics service providers, there is only one sentence: please choose innovative capability.

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