Several Points For Attention In Franchised Stores

Clothing industry clothing shops in the off-season demand is not strong. The marketing of clothing chain stores should focus more on competition orientation and put more energy into watching and analyzing competitors. Comparatively speaking, the demand orientation should be emphasized in the peak season, and the functional innovation that complies with the needs of consumers is of practical significance for "taking profits".

"The rush to increase in the rush season and the reduction of clothing stores in the off-season" is the basic strategy for clothing stores to increase sales in the off-season. The absolute sales volume of clothing stores in the off-season is limited. Therefore, the troops should be invested in a certain degree. Moreover, the sales of clothing stores in the off-season are also important.

This is the phrase that people in the industry often talk about. How to run a clothing chain store, let's tell you some clothing chain stores to join the business skills and matters.

1, franchisee entry threshold: if a franchisee entry threshold is very low, there is no requirement, as long as the cost of joining the franchise can be added and business, in this case, we must think twice before doing so, in fact, it can basically be said to be a name selling business, the franchisee hardly get any professional training and management, technology, personnel and financial support.

2, the success rate of franchising: to inspect the operation of other franchised stores in the same system, if a franchising system is closed, we must be cautious; if a franchising system has multiple stores, no matter whether it is a personal business mistake or any other reason, we should consider abandoning it. Because a mature franchise system requires long experience accumulation and continuous improvement of management system.

3, direct and Headquarters Contact: if you want to join the franchisee, you should contact directly with the head office or contact with the local general agent. You can not sign any documents through the third party, otherwise you can not guarantee your due rights and benefits, and pay unreasonable expenses.

4, join Cost Whether it is reasonable: whether the cost of joining is reasonable or not, first of all, it depends on the reputation of the franchisee and whether the management system is sound. At the same time, we must look at the conditions provided by the franchisee, including hardware and software support. The most important thing is to look at the rate of return on investment, referring to the rate of return of other franchisees. If the rate of return of the franchisee is up to its own requirements, then the cost of joining is basically reasonable. Usually, each franchisee has its own standard of affiliate fees. Generally speaking, it is not negotiable.

5. Franchised store Management system: This is the most important issue for people who join in franchisees. At present, there are some people who are eager for quick success and instant benefit in the market. They are eager to expand in the early start of the project. The purpose is not to establish and perfect the franchising system, but to quickly earn the cost of joining, and then to give up, or simply do not have the ability to manage. If a franchise system can not provide very specific affiliate planning, pre training and in-service retraining, perfect management system and backup mechanism, detailed specification of business operation manuals, stable and standardized supply system, etc., such a franchise system is not considered.