Hubei Clothing Three Rounds Of Electricity Suppliers "Net" And Fishing, Where Efforts?

Hubei garment enterprises have gone through three rounds.

Development opportunities, where the electricity supplier competition is increasingly fierce today, where is the way to make further efforts?

Zhang Xin, vice president of Wuhan Taobao business school, said that a large number of famous international and domestic clothing brands such as H&M and seven wolves have seized the opportunity of the electricity supplier. The clothing enterprises in our province are unable to pay attention to the big and the whole, and they should fight the price war with these brands. Instead, they should avoid their edge and take a small and beautiful market segment, such as the famous flower Sheng Ji, the main Tang costume.

In this regard, our province has been deeply endorsed by the clothing companies that have touched the net.

The cat's clothing is specialized in heating underwear and basic underwear on the Internet. The two categories have achieved the first Tmall sales for two consecutive years, with annual sales exceeding 300 million yuan.

Aidi clothing, the first brand of Chinese Nursing underwear, is loved by netizens. At present, online sales have reached 500 million yuan.

In April this year, only 8 months after the sale of Giovanni clothing, the high-end ladies wear was broken by 80 million yuan.

But tradition

The pformation of touches is not easy.

He Shaoqiang, vice president of cat group group, introduced the catenary in 2009, but the development of e-commerce is very slow because resources are online.

In 2013, the group set up an independent e-commerce company to allocate resources such as design, production and logistics of the whole group.

"Strategic emphasis, independent management, business mode innovation three axe, is the key to do well the electricity supplier."

The lack of talents, especially the senior talents, is also the weakness of traditional clothing enterprises.

A garment company in Jingzhou, who does not want to be named, revealed that the company had paid an annual salary of 500 thousand yuan but could not recruit an electricity supplier director.

Yan Chun, executive deputy general manager of Ai Group, thinks development.

We can't rely on the original offline team.

In 2010, Aidi started its business, inspecting Zhejiang, Shanghai and other places, and introducing highly skilled technicians to form a team of more than 40 people.

"Hubei is a big province of talent, but there is a shortage of e-commerce talents."

Zhang Xin said, along with

With the increasingly high degree of division, the demand for basic talents and high-end talents is getting higher and higher. Hubei should speed up the training and introduction of talents and speed up the development of clothing electricity supplier industry.