Chongqing Convention And Exhibition Promotes Consumption To Exceed 62 Billion Industries And Keeps Rising

Shi Jian, general manager of Chongqing International Expo Center, is going to Beijing. He will strive to make the rum which is known as "the first meeting of the world" will be permanently settled in Chongqing.

Two months ago, the ninety-first national sugar and Wine Fair attracted 220 thousand foreign merchants in Chongqing, and 260 thousand of the audience attended the exhibition.

According to the exhibition industry, in Chongqing, the influence of the autumn sugar and Wine Association for the first time exceeded the spring rum.

German Munich Exhibition Company President Peter Gates said, "if you open an international exhibition in a city, it's like having a plane sprinkle money over the city."

In recent years, the exhibition activities in Chongqing are increasing day by day, and more and more people are looking forward to the exhibition.

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During the time when the rum was held, Shijian and his colleagues set a record in the history of Chinese exhibition: a total of three national exhibitions of over 100 thousand square meters in a month.

"After the rum, the seventy-second China International Medical Device fair, the forty-eighth national pharmaceutical machinery and China International Pharmaceutical Machinery Exposition are almost seamless conversion."

Shi Jian said this is something that no exhibition venue has ever tried in China.

As time goes on, it is also opened at the Chongqing International Expo Center and the sixteenth Chongqing International Auto Show.

From April 18th to 21, during the 6 days, 500 thousand people visited the exhibition and 25128 vehicles were sold. The sales volume was more than 3 billion 500 million yuan.

In October 16, 2014, the Chongqing autumn Housing Fair was opened at Nanping International Convention and Exhibition Center, and the scene sales were equally hot.

When a convention and Exhibition unfolds, citizens find that all kinds of exhibitions have been "hidden" into all areas of urban life.

Exhibition economy, known as the "three largest smoke-free industry in the world", is attracting more and more attention.

According to the data of Chongqing Convention and Exhibition Office, there are more than 630 exhibitions in Chongqing this year. The total exhibition area will be more than 5 million 700 thousand square meters, and the exhibition industry will directly earn more than 7 billion 800 million yuan, which will stimulate consumption over 62 billion yuan.

At present, there are nearly 200 exhibition enterprises and 30 professional exhibition companies in Chongqing.

"Chongqing fair", Lijia machinery exhibition, metal metallurgy exhibition, cloud Expo and so on have been very famous in the domestic exhibition circles.

According to the data released by the Ministry of Commerce in recent years, the data of Chongqing Convention and exhibition have quietly ranked first in the western region.

For a long time, many exhibitions in China were sponsored by the government. The exhibition was very large, but it was difficult to form an industry.

"This year, in the field of Commerce and trade, Chongqing has only 10 consumer exhibitions held by the government."

Zhang Jianjun seems that the market exhibition has begun to dominate the development of Chongqing's Convention and exhibition economy.

Data from the Chongqing Municipal Commission of Commerce showed that the marketization rate of Chongqing Convention and exhibition activities reached 80% in 2014.

Throughout the year, Chongqing has cancelled 197 government sponsored festival festivals and exhibitions.

The degree of marketization has improved the pulling power of Chongqing exhibition to related industries.

Sun Huapei, assistant director of Chongqing Business Council, told reporters that the occupancy rate of Chongqing hotels in recent days was almost 100%.

According to public figures, the exhibition revenue of the main city guesthouse in Chongqing was 82 million yuan, equivalent to one month's business income on weekdays.

The average number of foreign merchants in Chongqing is 5.9 days in 220 thousand days, and the average consumption in Chongqing is 8025 yuan. Only one personal consumption has contributed 1 billion 760 million yuan to Chongqing.

With the emergence of Chongqing's Convention and exhibition industry, as the main venue of the major exhibitions in Chongqing, China has also attracted attention in the domestic exhibition industry.

But in Shijian's view, it is still a long way to go to help Chongqing become a truly exhibition capital.

Shi Jian said that the size and scale of exhibitions in Chongqing continued in 2014, but the annual utilization rate of the Expo was less than 20%.

"I am very pleased with the rapid development of China Expo in the exhibition, but the utilization rate of 20% is really unsatisfactory for the exhibition area of more than 20 million."

At the end of last month, Ma Xiaoyan and her colleagues went to the "Chongqing rendezvous" scene.

As the deputy director of the Institute of industry, Chongqing Academy of Social Sciences, she began to pay attention to the Chongqing Convention and exhibition industry just more than 10 years ago.

Ma Xiaoyan said that from the scale of venues and exhibitions, Chongqing has made great progress in recent years.

But in developing a convention and exhibition economy in a city, it is probably more important than hardware facilities, including exhibition talents, exhibition quality and so on.

"In particular, talent has become the biggest bottleneck in the development of Chongqing's Convention and exhibition economy."

As the head of the exhibition venue, Shijian has deep feelings for the lack of talents in Chongqing.

"The exhibition is a highly demanding activity for the practitioners, and the high-end exhibition talents lack common problems that are encountered in the Midwest cities, including Chongqing."

Shi Jian said that the government has sent many employees to Shanghai and other places to carry out the training mode of "on the job study", and the business capacity of employees has also been greatly improved. However, planning, investment and exhibition service talents are still scarce for Chongqing.

"Chongqing has noticed the problem of talent."

According to Zhang Jianjun, since 2013, Chongqing has organized a training course for senior planners, and has trained more than 150 employees.

At the same time, there are 11 colleges and universities in Chongqing, which include Convention and Exhibition majors, including key universities such as Chongqing University. The number of students is about more than 1000.

These students will become the reserve talents of Chongqing Convention and exhibition industry.