Female Entrepreneurs Walk On The Show And Speak For High-End Private Customization Of Han Style Clothing

The first catwalk show in Hubei Province with female entrepreneurs as models was staged, and 16 entrepreneurs dressed in Han style high-end customized clothes came on stage to show the upgrading achievements of the clothing industry in Hubei Province.

This Fashion Show With a unique stage design, the models have also been integrated into the scenes of business negotiation, leisure and entertainment, and afternoon time after their appearance one by one, reflecting the affinity of Han style high-end customized clothing. The models from 24 to 50 years old span the age, which has never appeared in previous fashion shows. The clothes of the models were customized by Wuhan Huiling Lily Women Communication Co., Ltd.

"With consumers' increasing demand for clothing quality, the concept of private customization has begun to be known by the public. However, in central China, there is still much room for this market to be developed." General Manager of Huiling Lily Zheng Xinzhou It was introduced that in March last year, the company pioneered the combination of image management and clothing customization operation pattern By integrating traditional culture with modern fashion, after nearly a year of market cultivation, the company now has nearly 40 members with annual consumption of more than 40000 yuan.

Zheng Yanjiao, a designer of Huiling Lily, said that the company was transformed from an image design company, introduced shape, etiquette, culture, psychology and other learning salons, and designed clothing through the combination of external contour and internal temperament.

Zhou Jin, secretary-general of Hubei Garment Chamber of Commerce, said that at present, there are enterprises in Hubei men's high-end private customization market that can complete large-scale assembly line production, but the styles and fabrics of women's high-end customization are more complex, which is not suitable for large-scale production. At present, there are about dozens of high-end customization enterprises in Wuhan.

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Different from previous years, traditional retail enterprises have made unprecedented investment in new media marketing. Yidigang Shopping Center added three new microsites during the Spring Festival. Jinyuan New Yansha Mall posted the "lucky sheep" themed special offer on the home page of its website, and new media marketing became the first shot of retail enterprises in the Spring Festival marketing war.

Different from one-way advertising, the more interesting and interactive entertainment module in the new media attracts more consumers and produces better business added value. Yidi Port Shopping Center launched the "Peach Blossom Spring" test on WeChat, and users can test the "Peach Blossom Luck" of the New Year by shaking it. The reporter of Beijing Business Daily learned that the participation of consumers in similar lottery activities was very high, and they shared it through their circle of friends, virtually advertising for the mall.

In order to keep the public account user stickiness, many businesses, including the first Outlets, have launched many attractive discount activities for WeChat users, including free parking, free taxi tickets, etc. Ms. Zhang, a consumer, said that she would check the product discounts, restaurant cuisine and preferential information on WeChat before shopping, which saved the trouble of searching online. The map of the shopping mall is also in WeChat, which is convenient for shopping and looking for people.

According to the analysis of Beishang Commercial Research Institute, behind the promotion of public accounts is the detailed big data analysis of shopping malls on consumers. Businesses let consumers attach micro tags to themselves through positioning, keywords and other recording methods, and effectively sort out and classify massive information, laying the foundation for personalized push in the future. However, there are still deficiencies in the operation of WeChat public accounts. The reporter of Beijing Business Daily found in the experience that the automatic reply function of the public accounts of many businesses needs to be improved, and no relevant information was provided when responding as required. The activity information is old, and individual links cannot be opened.