The Image Of Future National Costume Will Affect Chinese Culture.

China's clothing world advocates the establishment of China's national costume and the inheritance of Chinese costumes.

Kimono in Japan, ao dai in Vietnam, sari in India, Pang Qiu in Peru...

These ethnic costumes have been well known throughout the world and become symbolic symbols of a country.

In contrast, China still lacks such a national costume that is recognized by the whole people and influential and recognizable in the world.

Why did the national costume fail to enter the public's vision? How to start the Chinese brand in the world stage?

In Chinese culture, a person's attire is a manifestation of his attitude, self-cultivation, character and temperament. The dress culture of a nation shows the spiritual charm, way of thinking and value orientation of a nation.

If it is only limited to the design of the form, and is fond of the accumulation of elements, without the highlight of cultural significance, it can not be called the national costume, it will only lose thousands of years of spiritual wealth accumulated by Chinese culture.

National costume should be an affinity garment. It should not make people feel weird and feel too far away from themselves. Only close to life and fashion can they be accepted and recognized by the public, and finally enter into people's life.

A few years ago, the improved version was very popular.

The reason why it is difficult to popularize is that its historical elements are too heavy, which is inconsistent with the aesthetic requirements of modern clothing.

In promoting the diversified development of clothing culture, Chinese style clothes can also enter people's daily life.

"Culture is historical, geographical, folklore and life.

On the basis of Chinese traditional culture, national costume needs to seek the combination of the two under the demand of fashion.

Yang Hexiong, founder of China's clothing world, pointed out that it is in line with popular aesthetic standards and is acceptable to most people.

That's the real national costume.

More attention in the future

Can we enter the public fashion, enter the consumer market, combine inheritance and creativity, combine culture with industry, thus improving people's dressing habits and internalizing them into people's life style.

The concept of national costume is facing a rare opportunity, and it will also promote the pformation of Chinese garment industry's operation thinking and industrial mode.

Blind imitation and lack of creativity can only make the Chinese garment industry lose itself, and linger in the low-end market of "made in China".

Chinese clothing can only make a strong cultural influence and make a strong influence. It will win a place in the international high-end clothing market, and deliver a shining "business card" in the exchange and dialogue with the world brand.

Related links:

The twenty-third China International Fashion Show will be held in Shanghai on March 18th -20.

Reporters recently learned from the market Management Bureau of the Lu Song district that the first group will attend the exhibition. The state-level platform will be used to publicize and promote the brand of the garment.

The China International Fashion Show, formerly known as "China International Clothing and Accessories Fair", was co sponsored by China clothing association. It was founded in 1993. It was held in Beijing in the past. It has become the most influential and influential fashion exhibition in Asia.

This year it was held in Shanghai for the first time and was renamed the "China International Fashion Show".

It is understood that the exhibition is F, with an area of 209 square meters. The exhibitors include 6 industrial item company, such as the new Ru song group, the Hui Mei dome and so on. The 4 apparel Brand Company and market group, the 2 LOGO exhibitors of clothing purchase, including the Jiaxun panties, the tide wardrobe wardrobe and so on, are unveiled in the form of three parts of the costumes and the women's clothing and men's clothing brand.

During the exhibition period, the exhibitors will fully publicize their brands and help them build up a resource efficient network with their own needs and efficient resources, and seek new business opportunities through the exhibition supporting resources, marketing resources and media resources.

In addition, the booth will circulate promotional videos and distribute promotional brochures to publicize the overall strength and scale effect of the industrial cluster and demonstrate its basic strengths, cultural atmosphere and location advantages.