How To Choose Brand Clothing Stores?
The trend of leisure and personalized clothing chain is good.
Today is the age when people release their individuality, especially those between 18 and 40 years old, who prefer leisure and individuation.
In the next 3 to 5 years, the prospect of casual and personalized clothes will be good.
Numerous domestic
brand
The franchisee only looks from the layout and layout of the decoration.
If customers do not distinguish, it is easy to confuse and lack of attraction to customers.
Franchised store
We should highlight the brand characteristics from decoration, so that people can feel the brand effect from the appearance of franchisees.
Different regions, suitable for different brands of clothing expansion.
At county level cities in China
Second line brand
The development of casual wear chain franchise is good.
In municipalities directly under the central government, provincial capitals and economically developed cities, it is more suitable for the development of domestic first-line brands and chain stores with world-famous sports brands.
Investors can choose different brands to join in the area.
Improve the brand effect of franchised stores.
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(1) areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.
Such a shop is called "an inch of gold".
In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.
(2) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density.
In such areas, people of all ages and social strata have.
It is easier to choose which styles or types of clothes to sell, and there will be more customers.
Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.
(3) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops.
But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location.
For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.
(4) when the location is convenient, customers are willing to patronize and willing to go there by car.
Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.
(5) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them.
Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere.
Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.
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