Clothing Marketing: Breaking Through Bottlenecks Is Crucial

At present, the scale of garment online shopping market in China is huge. In the future, more clothing enterprises will join the online shopping platform and seek further development.

Zhang Kuanhai and other industry insiders told reporters that clothing enterprises developing e-commerce and expanding online sales channels are not overnight events. They need to break through many bottlenecks in logistics distribution, service quality and operation management.

"Logistics is mainly distributed outside the network, which is directly related to the social logistics infrastructure and development level. In this regard, China is lagging far behind the foreign countries, coupled with the low integrity of the society. This bottleneck can not be changed in a short time, so the clothing online sales channels have also been affected."

Zhang Kuanhai told reporters that the problem of logistics development depends on the support of the whole society. The support of the state's industrial policy should be considered in addition to the input of the national government.

Inputs such as the self built network of garment enterprises can keep up with the international advanced level.

"At present, the success of logistics and distribution is genuine customer service.

Without physical stores, it can play an important role in online sales.

This will be a reference for future garment enterprises in developing online sales channels.

One pair

Model long-term concern netizens told reporters.

This statement verifies the marketing concept of "the control of upstream manufacturers' cost and the sales of products with high efficiency logistics system".

At present, it has established its own warehouse in major marketing places such as Shanghai, Beijing and Guangzhou, and plans to expand the logistics network in other cities.

"Because there has not yet been a complete social integrity mechanism, consumers are also worried about buying clothes online.

Therefore, how to improve the service quality of online garment manufacturers and dispel consumer concerns is very important.

Zhang Kuanhai said in an interview that it is still a long process for the whole society to fully accept this business model, and all work such as publicity, promotion, demonstration and development must keep pace with it.

"Unconditional return within 30 days", as the idea of Vic's commitment to consumers, largely dispel doubts when buyers place orders online.

When a customer delivers a door-to-door service, the consumer can try it on the spot. The delivery clerk waits for the consumer to confirm whether there is any quality problem at the door. If the consumer is not satisfied, he can return the goods on the spot.

"Customer centred, ensuring the quality of service is an important guarantee for the apparel industry to expand its network sales channels, and has its own logistics network to make customer centered services possible.

But at present there are too few mature online brands like fan Kai pin.

Zhang Kuanhai told reporters.