The Two Positioning Of Zhongguancun Plaza Shopping Center Is Ahead Of Schedule.

According to the information, Zhongguancun Oriental Pioneer Valley covers the west of the sunshine city, the east of Microsoft building, the south of Putian building, and the fan-shaped area north of Europe and the United States. It also includes some parts of Zhongguancun Plaza pedestrian street leading to Zhongguancun street, with a floor area of 200 thousand square meters.

From the functional zoning of the project, we will focus on the six major functional areas, including the innovation and entrepreneurship zone, the ecological office area and the characteristic dining area.

Unlike previous Zhongguancun Plaza Shopping Center Planning Based on large supermarkets, theme department stores and pedestrian streets, Zhongguancun Dongfang venture Valley has significantly increased its emphasis on the office area.

The main structure of the original Zhongguancun Plaza shopping center is submerged under the 100 thousand square meter urban garden. The commercial area is 140 thousand square meters. According to the planning of Zhongguancun Dongfang venture Valley, it will build an ecological office area based on the city garden for the enterprise headquarters, Internet financial institutions, and technological innovation enterprises.

After being bought by Guangyao East in 2013, the former Zhongguancun Plaza Shopping Center has been in a "semi paralyzed" state.

Although the planning of Zhongguancun Dongfang pioneering Valley seems to have the momentum of the Chinese version of "Silicon Valley", it is not difficult to achieve this goal.

This newspaper has previously reported that after the 2 billion 200 million yuan won the original Zhongguancun Plaza Shopping Center, the project was suspended.

Especially after the withdrawal of the department store in March 12th, the shopping mall E area was deserted.

Beijing Business Daily reporter saw yesterday, as the project investment has just started, the original Zhongguancun Plaza Shopping Center A area in addition to Starbucks, Wei Wan ramen, big food and other catering enterprises in operation, the others are closed by iron gate and enclosure, and there is no difference from before.

The Zhongguancun Oriental venture Valley started business, which also meant that Guangyao started the adjustment of the original Zhongguancun Plaza Shopping Center.

For the former Zhongguancun square

After being acquired, it has been in a state of unfinished business for a long time. Wang Yongping, vice president and Secretary General of the China commercial real estate association, said that Guangyao group does not simply value the location appreciation space, but also has its own thoughts on the operation of the mall itself.

According to the situation at that time, Guangyao Orient Group may still be in the stage of brewing brand adjustment.

Faced with the impact of the electricity supplier, shopping center competition intensified, create

The collection of offices, shopping and dining together seems to be the way out for Zhongguancun Plaza Shopping Center in the past three years.

Since last year, the Chung Kok Centre, the Great Bell Temple and the Pacific department store, have been pformed into offices.

Not long ago, the vacant property after the withdrawal of the North Garden store in the halls has also started the process of changing offices.

Guo Zengli said,

The mode of combining with shopping centers has long been a precedent in foreign countries, but it is still ahead in China.

According to the planning of Zhongguancun Oriental venture Valley, it is more in line with Zhongguancun's location and is also in line with the government's guidance.

In the same area, the rent of the shops is generally higher than that of the office buildings. From this point of view, the traditional commercial stores will be pformed into a matching mode of "business + office", and the profits of Guangyao will inevitably be affected.

In this regard, Guo Zengli believes that the more important value of Guangyao is long-term capital income.

By introducing a pioneering enterprise to give preferential treatment, incubating innovative enterprises, once the enterprise can grow up, the real estate party will get the two party income from rent and capital market.