Wang Zhuo: Clothing Industry Should Take The Road Of Pformation And Development Of Design, Brand And Cluster.

Wang Zhuo, vice president of China Apparel Association,

Nurturing more places

Processing and business oriented brand

In recent years, I obviously feel that the clothing industry of Yuanzhou has begun to move closer to the high-end and industrialization direction from a pure processing and scattered original state. The small and active private economy combination is moving towards the modern garment industry.

As an important part of Guangdong province and even China's clothing industry, the change of Yuzhou garment industry will play an important role in promoting the whole industry.

But from now on, Yuen Chau

It takes a long way to go really strong and big.

Now the Yuzhou garment industry is still at the beginning and intermediate stage. Apart from the pformation of product design and competition activities to promote the pformation of modern business ideas, we should continue to intensify the efforts to introduce and build cluster brands, and cultivate more local processing and business oriented brands, that is, pure processing brand and retail brand.

Because OEM is also a brand, to make others feel that in the production of Yuen Chau is more secure than elsewhere.

Brand is not simply a name, but also includes modern manufacturing standards, efficient operation mechanism and ability to adapt to changes in the industry. Therefore, the establishment of brands needs a long way to go, and requires the efforts of several generations.

However, it is gratifying to note that Yuen Chau has begun to go on the road. I think that Guangdong has become a very important city in garment industry. Through long-term efforts and development, and lasting brand building and maintenance, Yuzhou has become a well-known and famous town in the apparel industry.

Yuen Chau should seize a new round of pformation opportunities

Liu Yueping, President of Guangdong apparel and apparel industry association,

With its unique geographical advantages and its strong industrial foundation and strong support from the local government, Yuanzhou is developing rapidly in Guangzhou and Dongguan.

According to what I saw

And the understanding of local enterprises on the spot, I feel that the situation and level of the development of Yuzhou clothing industry are better than the average level of the province.

However, as a part of Guangdong's clothing industry, the difficulties encountered by Yuzhou garments industry are similar to that of the whole province and the whole industry, including the increase of labor costs and the sluggish sales.

In the process of the first round of pformation and upgrading of the industry, that is, from pure processing to modernization, the park has not been able to seize the opportunity. Of course, there are also problems of the enterprises themselves.

Therefore, Yuen Chau must seize the new round of pformation opportunities, create regional brands, and faithfully design.

Industry faces great reshuffle, emphasis on culture and design.

Liu Yang, President of Guangdong Fashion Designers Association and China's ten fashion designer:

In recent years, "Yuzhou Cup" costume design competition, Yuzhou has become more bold and more internationalized in materials and colors. Many works are full of minimalism, computerized flower printing and air cotton materials. This change is in line with the development of the industry.

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Now the clothing industry is facing a big reshuffle, and the outside single OEM enterprises are becoming more and more difficult. Many enterprises are struggling or even unable to do so. China is beginning to turn the market to economically underdeveloped countries such as Southeast Asia.

All excellent enterprises are beginning to realize the importance of culture and design. Technology is productivity, and culture and design are also productive forces.

At present, the domestic clothing products are generally lack of individuality, especially the lack of Chinese elements, advocating "foreign wind". This is why we are surrounded by foreign brands nowadays, but there is no brand named "Cui Hua and Impatiens".

China is the largest garment processing country in the world and the country with the largest number of designers. We must strengthen our culture and strengthen our own brand to win the market.

For Yuen Chau, there is a great momentum of development. We must attach importance to design and culture. Not only can it become a production base, it can also become a cultural and creative base.

Of course, there are elements of Chinese and local culture.

It's not easy. It takes time to accumulate. Many foreign brands have gone through hundreds of years of development, such as Dior, Prada, and also need the recognition of the market. All these require the joint efforts of the government, enterprises and consumers.