When Is The Disorderly Competition In The Shoe Market?

China has problems of overcapacity in all trades and professions. After the financial crisis, there are 30% surplus products in the country, and there are no exceptions among shoe manufacturers. In making such a large number of products and even more severe tests for market access, many shoe enterprises have gone to the road of disorderly competition, and their destructive power is more than that of the financial turmoil.

Counterfeit brand shoes

This is undoubtedly the lowest form of disorderly competition. "Clearance of famous brand sports shoes, the original price of 420 yuan, the current price of 50 yuan, hope that the vast number of customers do not miss the opportunity, come to buy!" "absolutely authentic, absolute rest assured", I believe many people in the streets or school doorway, have seen similar scenes - low price peddle "Nike", "Lining", "Anta" and other famous brand sports shoes. There are always some enterprises breaking the moral bottom line, making conscience no longer binding. When a shoe company's brand is built, there will soon be an enterprise stare at the "market" to counterfeit. Over the years, many Brand enterprise It is difficult to walk. Some even get to the brink of bankruptcy just when they start.

Brand name

Obviously, the "three dragons" sports shoes are printed with Nike's logo. It is clearly called "rolls", but the "KAPPA" sign on the vamp is clearly marked with the tongue mark of Lining's sports shoes, but the name is "heroic". Some media reported that there are many "twin brothers and sisters" on shoes shelves in some shoe shops in Nanning. Naming famous brand is a clever way of disorder competition, which seriously disturbs the order of market competition. As is known to all, a famous brand can take years or even decades. If a fashionable woman's casual shoes are so close, it may be destroyed by stench in a short time. Old man, Montagut, Valentino, crocodile, etc. brand There are so many brothers and sisters. The details of each brand determine the huge difference in the price of the Daphne 2010 new boots. Some of the brands that look like the same brand are actually different at all.

price war

Price war is the inevitable outcome of the market economy, and its emergence also has certain positive significance: for the shoe enterprises, the development of the price war can quickly promote the expansion of the market, improve the purchasing power of the society and increase domestic demand; to a certain extent, it can eliminate some shoe makers who produce inferior quality products and seek short-term interests, curb repeated investment and waste of resources, make rational use of social resources, enhance the cost control ability of shoe enterprises through price wars, reduce the cost of production and marketing, and enhance the market response ability; so as to accelerate the product innovation, promote marketing upgrading and optimize management level. For consumers, they are the direct beneficiaries of the price war, and can spend less on the purchase cost to get the best quality products.

However, we should see that the development of the price war has undoubtedly reduced the profits of shoe companies sharply, resulting in the cost of investment being not in place. If the shoe enterprises develop in the long run, they will be affected. For the footwear industry, it will also cause vicious competition. In order to compete for market share, shoe companies and competitors will suppress their prices one after another. A cycle of cycle and a vicious circle of price wars will lead to a continuous market downturn and make the whole industry unable to develop steadily and steadily. Finally, when shoe companies are difficult to continue, the good after-sales service that they promised at that time can not be realized first. In the end, consumers are still suffering from it.

　　 Shoemaking industry The disorderly competition has its deep roots, for example, in the protection of intellectual property rights, regulations, oversight and so on, it is necessary for all participants in the market economy to attach importance to it, so as to return the shoe enterprises to a green market environment.