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TOD 'S Group'S Sales Growth In Mainland China Is Stagnant. Efforts Must Be Made.

2016/1/24 15:14:00 21

TOD 'SMainland ChinaSales Volume

Sales in mainland China were unchanged from the 2014 fiscal year, maintaining a 220 million euro income level.

Group investor Cinzia Oglio pointed out that the company has begun to see that the Chinese market is improving, but the market in Hongkong has not yet been improved, and its performance is still not optimistic.

Tod 's group CEO Diego Della Valle pointed out: "in the current low fashion retail environment, Tod" s is selling well in every region, but the performance in Hongkong is not satisfactory.

Next year, Tod 's group will focus on the design of new products, pay more attention to product quality and innovation, while the group will further strengthen the development of e-commerce.

According to earnings data, the group's fourth quarter revenue rose 11.4% to 250 million euros.

According to the group's brand revenue, Tod 's brand revenue increased 5.5% to 590 million euros.

In addition to a slight weakness in the Chinese region, the brand's sales in various regions have been developing well.

Brand spokesman said sales of Tod 's brand products category have been rising.

Handbag series

Sales performance is the most outstanding.

Hogan brand revenue increased 4.2% to 220 million euros.

Fay brand revenue increased 3.7% to 59 million euros, thanks to the brand's fourth quarter sales surge.

Roger Vivier brand revenue increased 22.9% to 156 million euros.

U.S. regional sales rose 21% to 100 million euros, Cinzia Oglio stressed.

American market

There is still great potential because parts of the US market have not yet been excavated.

Sales in other regions rose by 11.8% to 130 million euros, thanks to the development of tourism, especially in Japan and Korea.

Regionalization, in Italy area

Tod 's

Group total sales rose 3.7% to 320 million euros.

Cinzia Oglio, a group investor, says Italy is one of the most important markets for Tod 's, and the retail environment in the commercial market has improved in the last two years.

In addition to Italy, sales in the rest of Europe rose 12.3% to 250 million euros.


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