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Fast Fashion Zara Pushes "Sex Free" Series Of Neutral Winds To Hit Again.

2016/3/8 21:59:00 34

Fast FashionZaraNo Gender

In recent years, the neutral dressing style is one of the most popular trends in the fashion industry. It is complementary to "Minimalism", "Normcore" and "sports and leisure".

The leading designers in the frontier have the spirit of experimentation in this respect. Gucci's highly praised design has all kinds of exquisite embroidery, ribbons, silk, and psexual models to show off. (of course, this is not a gimmick); Givenchy uses a large area of rosy red; Loewe's creative director JW Anderson makes men's models wear lace and lace; Louis Vuitton finds male models to wear large skirts.

Men can wear women's clothing, and women are more popular with boyfriend style, or the concept of gender can be put aside.

Among the fast fashion brands that are closer to life, the giants with annual sales of 14 billion 800 million dollars.

Zara

Recently, in the first place on the official website, the "sex free (Ungendered)" shopping category was added.

It includes some simple T-shirts, jeans, sweaters and knitwear, jogging pants and so on.

Although all kinds of ideological shackles still exist, controversies, criticizes and so on caused by bias of sexuality and sexuality are common. But the more prominent signs of the younger generation are their breakthroughs in border areas, and their tolerance for gender and diversity.

For such a global fast fashion giant Zara, the most important target group is young people from generation to generation. To understand them, seize the current trend and become younger is the top priority. It seems to be a wise move.

It can be seen that there are some.

Design

The simple basic section is grey and white.

Even those who are most conservative about gender issues may not feel abrupt.

Just as the American Dialect Society identified the neutral word "they" as the 2015 word of the year, the younger generation's openness towards gender has become increasingly evident.

We have reported that more and more women have the habit of buying men's clothing. For them, wearing men's clothing in the past only gave people the feeling of "man's wife" and "female man", but now they are sexy, casual and comfortable.

Men, especially the male after 90, pay much attention to it.

Wear and ride

More sophisticated than ever.

This liquidity means that the world is not two yuan, not male and female, black or white.

In 2014, Facebook turned the sex selection of personal data into 56 species (now infinite, and can apply for custom extension).

CivicScience has conducted a survey on Kardashian's stepfather's degeneration. He questioned 1507 adults in the United States. In general, less than 1/3 of the population (31%) showed support, and the support rate for the millennial women (18-34 years old) was more than half (53%).


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