The Clothing Industry Is Undergoing A Major Reshuffle.

Zhiyuan put forward the "1+1" development strategy, and strive to build it on the one hand.

The industrial Internet, on the other hand, is dreaming of building a super supply chain for the garment industry to meet the upcoming trend of customization.

Its appearance has made a new direction for garment enterprises in pition.

"At present, Chinese clothing enterprises are experiencing the test of life and death.

Under the pressure of high cost and low profit, traditional clothing

The store entered deep adjustment.

At the same time, in recent years, a group of fresh troops are opening up on a large scale. They are brands of cheap goods such as love, clothing, love, KM and so on.

The same is true of the upstream plant terminals. Good factory orders have been put into operation in 2017, and poor factories are out of line.

Huang Gui, President of Jiangsu Zhiyuan Limited by Share Ltd and chairman of Suzhou Zhiyuan Internet Technology Co., Ltd., describe today's clothing.

And production status.

Data show that in 2015, the total retail sales of domestic consumer goods amounted to 30 trillion and 100 billion yuan, an increase of 10.7% over the same period last year, and the total income of the above scale enterprises reached 7 trillion yuan, an increase of 5% over the same period last year.

Why can traditional brands maintain sustainable development? To a large extent, it depends on information asymmetry and marketing methods.

Embarrassed dilemma forced to dance with Wolves

After years of infiltration in the industry, Huang Gui has his own understanding of the development of China's garment industry.

He believes that over the past ten years, there has been an oversupply of goods in the seller's market in China's apparel industry, and the individualized demand in the buyer's market has always been there.

The reason why traditional brands can maintain sustainable development is the blocking of information and the hard pull of traditional marketing methods.

The emergence of the Internet has subverted the way of information communication, making the dissemination and exchange of the original punctuated and present situation into a network of diverse communication.

Against this background, a number of suppressed clothing companies, lack of channels, and lack of funds have been released quickly, providing consumers with comprehensive consumer demand and providing mass online experience.

But it also followed up a group of cheap and inferior commodities.

A part of the online brand with excellent style, good quality, low price and suitable consumption needs has accumulated and precipitated into the net red brand, such as Han Du Yi house, aka, cracking silk and so on.

While the traditional clothing brand was affected, the market share began to decline.

In order to recover the market share, the traditional clothing brand has also entered the field of electronic commerce.

Between 2008~2012, most brands dumped their inventory products online.

Subsequently, brand enterprises began offering new competition online and competing with wolves.

"But the result of the new product is to intensify the contradiction between the online and offline brands, and O2O, which is generally praised at present, is a temporary solution.

The traditional clothing brand has fallen into a dilemma.

Huang Gui said.

Counter attack tour of parity group goods brand

What is the so-called "Ben"? Huang believes that the essence of business will eventually return to the commodity itself.

The profit of brand management is fundamental. If it can not be profitable, it can not be sustained and can not better meet consumer demand.

The basic needs of consumers have not changed. Consumers need products that are suitable for their own, excellent style, good quality, low price, fast and convenient.

If the emergence of the Internet breaks the barriers of traditional channels, then the counterattack of parity brands will gradually clear the development direction of the industry.

The same is true.

AI Yi took 1000 outlets in 2015 to 2 billion, and planned to increase 2000 outlets in 2016. KM Wuhan benchmark store sold 100 square meters in sales of nearly 10 million.

Behind the data is a message: Gaoping efficient, low cost, low inventory parity store mode is the development direction of garment enterprises in the next few years.

"Carrying the remote clothing family is aimed at the tuyere."

Huang Gui is full of confidence.

According to the introduction, unlike the ordinary B2B platform, there are four main characteristics of the Dai Yi family.

"Yi Yuan is a B2B Internet platform specializing in clothing industry. It is also a fully open resource sharing platform for garment industry.

The first stage will focus on integrating the three party quality resources of designers, factories and shops to solve the three party pain points.

Second, it is a standard platform to carry out strict standards.

Third, it is recommended to operate super single products that are suitable for season sales, good quality, low price, small batch and quick response.

Fourth, the company also provides value-added services to help users improve their core competitiveness in an all-round way.

Huang Gui told reporters.

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Embrace the trend of personalized customization

Throughout today's apparel industry, there are few enterprises that can customize customized products at this stage. Most enterprises are still struggling in the traditional production mode.

Huang GUI frankly said: "personalized customization is the ultimate trend of the industry development, but it can not become a mainstream trend at present."

Huang Gui believes that the clothing industry from 2015 to 2016 is a watershed for two years. The heat of the traditional brand management mode is fading away, and the mode of parity group goods will soon rise.

However, due to the mismatch of supply chain and high cost, personalized customization can not become mainstream at this stage.

But with the development and maturity of intelligent technology, the Internet big data resources have been effectively used and integrated into the apparel supply chain. In the next 5 to 8 years, personalized customization may become the mainstream of the industry.

To seize the next draught, clothing enterprises must first solve the supply chain problem.

In view of the upcoming trend of customization, Jiangsu Zhiyuan Limited by Share Ltd has put forward the "1+1" development strategy.

It is reported that the company is a subsidiary of Zhiyuan shares, and Zhiyuan shares also have 5 subsidiaries, all in the field of deep clothing.

The industrial Internet, which is committed by the far garment family, is only one of the aspects of the "1+1" strategy of Zhiyuan shares. In fact, Zhiyuan shares have been dreaming of the pformation and upgrading of the factory end, building a super supply chain to fight the coming trend of individuality customization.

"From the perspective of the development of the industry, a few years ago, the channel was king. In the future, we must seize the supply chain. Whoever gets the voice of the supply chain can integrate the industrial resources to form an advantage."

Huang Gui believed in this.

In the process of Zhiyuan's super supply chain, the first step is to build a standard factory. The second step is to jointly build a cloud factory. The third step is to create a super supply chain.

At present, Zhiyuan shares is jointly developing the "3+1" model of Hongkong win champion international to build standard factory. The reporter learned that in May 25th, Zhiyuan won the modern standard factory construction model (3+1 model) officially unveiled at Hai Lan group.

At the recently concluded Forum on pformation and upgrading of China's fashion management mode, Huang Gui said that the mission of the company is to continuously promote the science of Chinese textile and clothing under the leadership of the government and trade associations.