After Sports And Leisure, Outdoor Clothing Will Be The Next Big Attraction?

In recent years, sports and leisure have grown to be the most popular.

One of the categories.

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Jogging pants, leggings and so on have become popular single products.

According to a survey by market research firm The NPD Group, outdoor sportswear is also becoming popular.

NPD's outdoor activities include hiking, riding, camping, rock climbing and all kinds of water sports (such as canoeing). In the 12 months to October 2015, sales of outdoor sports products increased by 6.7%, and it has grown to a value of 18 billion 800 million dollars.

And the survey showed that online sales of outdoor products accounted for 2 billion dollars, an increase of 13%, while in the traditional running goods market, sales decreased by 2.7%.

According to the Outdoor Industry Association, Americans spend 8 million 100 thousand dollars on bicycle equipment and travel in a year, far more than they spend on air tickets (5 million 100 thousand).

WWD summed up in an article, "outdoor clothing group has created a sportswear category, which can not be found in popular sports shops or Sports Leisure world."

They are not yoga pants or tight leggings, but some more performance pants and tops, such as fast drying fabrics, but at the same time they look like casual clothes that can be worn to work.

Many outdoor brands have seen this trend. From the original publicity of outdoor, professional and extreme sports, and gradually put the core of publicity in the mobile life in the city, such as Nike's ACG series, they gradually began to stress the concept of "outdoor city" and "lifestyle brand", and recommended commuting for commuting, even through the sultry subway cars, the cold wind sidewalks, and the weather changes, those waterproof, breathable, reflective, thermal and ductile performance can be used.

In addition, the way of entertainment of young people in cities is closer to outdoor activities, which are different from previous professional audiences. They are more willing to have more attempts, which can be called a variety of outdoor sports (Multisport).

Maybe play canoe one day, go hiking for the next day, and then have another ride...

The consequent consumption is increasing.

And as a more pursuit of the quality of life of the generation, people are not satisfied with the casual set of a pair of daily running shoes to start, they will seek more professional professional equipment, brand must be in place.

In the process, some people may think that professional hiking pants do not violate the office, and with superior performance, outdoor clothing gradually becomes daily.

Data show that in the US, outdoor sports consumers spend an average of 465 dollars a year on outdoor equipment.