See How Zheng Yaonan Went From Security To Underwear King.

　 Early life: when security

In 1995, Zheng Yao Nan At the age of 20, it was time to reform the spring breeze. Zheng Yaonan brought 500 yuan from his old home in Fujian and ran to Shenzhen. Only a secondary school graduate, he can find the first job, is at WAL-MART China headquarters for security guard. For Zheng Yaonan, it was a big change in his life.

When he was a security guard in the store, he saw that cosmetics were a very violent industry, and had a great impact on his heart. Two years later, he made the first cosmetics shop in his life by selling more than 20 thousand yuan of his own sales. He opened 8 stores a year later. But this is not the ultimate industry of his fortune.

One day, he saw a booth selling brassiere, a 10 yuan. Underwear In an hour, the sales volume has been sold for almost 1000 yuan! Urban beauty Wind underwear company is the predecessor of the city beauty.

　 business strategy

Star endorsement, since the founding of the city beauty, since 2012, Zheng Yaonan has used the star effect to sign the international model Lin Chiling as spokesperson for three years in a row, while in the men's underwear he signed Huang Xiaoming as spokesperson. Zheng Yaonan's star effect allowed his company to have more than 6000 urban beauty stores in the country by 2014, with a turnover of more than 6 billion.

　 Differentiation strategy

With the rapid development of the underwear industry in recent years, the industry can be described as an unlimited business opportunity. But this "beautiful looking" industry also contains certain crises, such as the confusion of brands, imitation and serious competition and serious competition.

In order to avoid the vicious competition of this product homogenization, Zheng Yaonan set up a strong design center to develop differentiated products adapted to different regions and consumer departments. In 2014, Zheng Yaonan announced that he would join hands with the world's largest Mitsubishi Co to develop cutting-edge underwear for advanced technology. This 87 year old global top 500 company is the largest fiber manufacturer in the world, and the world famous clothing enterprises such as UNIQLO, GAP, PRADA and YSL are all partners of MITSUBISHI.

Care for employees

Zheng Yaonan is very innovative. In addition to making good use of his own designer, he also attached great importance to the advice from the front line. Urban beauty set up an innovation Committee in 2008, offering 300 thousand to 1 million rewards for creative employees.

To say what is the cock wire, Zheng Yaonan is completely consistent before, but in his efforts of more than ten years, from the bottom of the society to one of the richest people in China, it was a wonderful cock wire counterattack. Therefore, as long as people have dreams, willing to persist, success is absolutely possible.