Why Is Mose (MOUSSY) So Popular With Consumers In China?

Mose Moussy cowboy focuses on creating a graceful curve of his legs, so it is only suitable for high skinny girls, and the style is only three sizes of XS, S and M.

Mose Moussy

What is presented to consumers is "self, sexy, cool".

Image, the overall style of Japan and Europe and the United States, both gorgeous and sexy fashion charm, and very easy to match.

But the discount is relatively small.

Strategic alliance with local enterprises

Baroque group selection and 2013

Cooperation and the establishment of a joint venture in China, with the help of BELLE's mature domestic sales channels, has greatly improved the efficiency of brand promotion.

Today, the Marsha general department, which is forced to look for local partners and try hard to sinicization, can be regarded as a standard case in recent years when fast fashion encountered "Waterloo" in China.

Consumer evaluation

Overall evaluation is better.

In the past month, the statistics of the major electricity supplier platforms show that the consumers are satisfied with the Moussy's clothing. The top three of the keywords are: "comfortable", "suitable" and "cheap". This shows that Mose's clothing quality, fabric and style are indeed recognized by the vast number of consumers.

Moussy's cool sense will certainly attract young people who pursue individuality in China.

Negative evaluation is also outstanding.

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The most popular sources of consumer evaluation are Tmall mall and Taobao.

In the past month, the positive evaluation of users is not much different from that of Taobao, but the neutral and negative evaluation is more than Taobao. The negative reviews focus on "thin", "disappointed", "a little short" and "pilling".

This means that Moussy's Tmall flagship shop needs to strengthen customer service. The price of Moussy clothing is expensive, and consumers tend to criticize it. Therefore, the official network should strengthen the guidance to consumers and also facilitate the maintenance of its positive image.

Secondly, the purchasing power of Taobao is still strong, and its service exceeds the flagship store. This will definitely affect the sales volume of the regular channels, so we must pay attention to counterfeiting and enhance the consumers' awareness of buying genuine products.

From age distribution, Moussy has boundless potential.

360 search statistics, Moussy most attracted 95, and Baidu data showed 85 after 90.

It seems that Moussy's cool style is very attractive.

Although Moussy clothing is positioned in an era of independent, influential women, its brand influence is obviously more than that.

At present, the most powerful purchasing power is after 80, and after 90, when 95 and later age groups have their own financial resources, Moussy still has considerable market share.

Moussy also needs to cultivate young fans to pform them into loyal customers in the future.

Consumers are most concerned about

Consumers are most concerned about the description and supply of goods. Because Moussy has fewer physical stores in China, consumers usually choose online shopping, while Moussy only has Tmall's e-commerce channel, so they are most concerned about the description and source of goods.

But in comparison, consumers are not so satisfied with the description of commodities. If we want to attract consumers to buy in regular channels, we must give full explanation.

Mysterious existence in the eyes of consumers

Baidu knows that Moussy has the largest amount of browsing in Hongkong.

In 2013, Moussy's parent company Baroque was bought by BELLE international in Hongkong, and the price in Hongkong was cheaper than that in mainland China. So consumers prefer Hongkong counters.

Second, consumers will compare the fast fashion brand ZARA to Shanghai stores and its sister brand SLY, because Moussy is inclined to convey the international tide brand rather than the Japanese brand.

In fact, Moussy does not have the official website of Hongkong, and its official website is mostly Japanese. This is not a good shopping experience for Chinese consumers, but it is also full of mystery.

"Collie magic shop assistant"

Mose, a salesperson in a franchise store, has models to convey good quality to customers.

Moussy is the first brand created by Barok group BAROQUE JAPAN in 2000. It started the main development of Mose cowboys, and used the cloth for men's trousers on women's trousers. With the unique and innovative brand image and the cutting style of highlighting the lines of women, consumers are concerned about it and become a trend indicator.

Moussy2010 entered the Chinese market and opened its first direct store in Shanghai. Currently, there are nearly ten outlets in Shanghai, Beijing, Ji'nan and Shenyang.

Conclusion:

Since it was founded in Shibuya, Japan in 2000, Moussy has always been on the cutting edge of fashion and has become the tide indicator of fashionable women. From clothing design to close buyers, the brand culture of Moussy has been reflected.

Today's users say analysis, Moussy still shows great market potential, unique cool and sexy brand style is still very attractive to consumers.