Under Armour To Withdraw From The US Professional Baseball Shirt Sponsorship Nike Will Replace



Nike will replace Under Armour to take over the sponsorship contract.

At present, Under Armour has made a difficult decision.

Beijing time on May 25th, the US Media Sports Business Daily reported that the US brand decided to give up the MLB sponsorship contract of the Major League Baseball League.

The agreement was originally scheduled for implementation in 2020 for a period of 10 years.

At the same time, Nike will replace Under Armour to take over the sponsorship contract.

It is reported that the paction process between MLB and Nike has been completed by 80%, and is expected to be announced in July this year's all star game.

After the deal, Under Armour will save about $50 million, and the financially troubled company will reduce some of its expenses.

At present, the US brand still refuses to comment on this matter.

A source told the sports business daily that "when they first made the deal, it was a completely different company, but now they are unable to afford it."

In 2015, Under Armour had a great reputation, not only taking Adidas away from North America.

The second place is the performance myth of achieving 21 consecutive quarters of growth of more than 20%.

With the increasing sales, the ambitions of American brands are expanding.

The sponsorship of the four major professional alliances in North America is considered to be a must for all major sports brands.

Although the competition in the NBA market was defeated by Nike, in October 2016, Under Armour finally came to cooperate with the professional sports league of the United States.

Under Armour has been the official sponsors of the MLB alliance since 2020.

This is the first time that the brand has won the sponsorship contract of the four largest sports league in North America for 10 years, and the specific contract number is unknown.

Apart from the fact that the hat is still provided by New Era, all the costumes will be covered by Under Armour.

The new contract originally stipulates that the logo of sports brand sponsors will be pferred from the sleeves of the shirt to the front of the chest, and the exposure will be greatly improved.

In September 2017, MLB decided that the jersey of Under Armour would be implemented from 2020 to 2019.

However, in April this year, MLB announced that the plan had changed, and that the starting time of cooperation between the two sides would be postponed to 2020.

Under Armour had hoped for the baseball field to reverse the decline in North America.

The latest quarterly results show that Under Armour is in North America.

Sales fell by 4% over the same period last year, and the core market accounted for 77% of total sales.

Entering the core area of the North American professional alliance is undoubtedly an important marketing tool for brand self-help.

However, Under Armour finally chose to give up this cooperation, which shows that the US brand is in financial difficulty.

Up to now, neither MLB nor the US brand has made any comment on the matter.

But the capital market recognizes its practice, and some analysts say, "Under Armour has given up the paction, which is a signal that makes shareholders happy."

To this end, the US brand has saved a lot of money.

After the news spread, the stock price rose 2.5% to $20.58 per share on May 24th, reaching the highest level since July 2017.

If there is no accident, when the 2020 season begins, Nike's logo will appear prominently in the MLB teams.

Up.

As a result, the sports giants in North America's four largest League control the three major Jersey contracts of NBA, NFL and MLB, and Adidas owns NHL's sponsorship rights.