Pirbillon Textiles: Multi Measures To Layout The "Post Epidemic Era"

"At 5:30 in the afternoon, the goods can be delivered on the same day, so that the goods can be delivered in seconds." Faced with the sudden epidemic, Shaoxing Pirbillon Textile Co., Ltd. innovated and changed at a critical stage. General Manager Li Shangyu firmly believes that: the production cycle of a fabric is long, and whoever has existing goods will have the market.

It is understood that "Pirbillon" was founded in 2006, and it is mainly engaged in various fine woolen fabrics such as Valentine, high count tweed, high count serge, high count satin back, high-grade cashmere, high count pure wool, high count wool polyester, etc. At present, the company has tens of millions of yuan in stock, and each fabric has 2000-6000 meters in stock. The spot mode complements the market vacancy, so that "Pierbillon" can also harvest considerable orders under severe circumstances.

If innovation is the soul of enterprise development, then good products are the life of enterprises. "Only by developing every new product can such enterprises have vitality." Lishangyu said that every year, the company will invest a lot of energy and funds in developing new fabric products, send designers to Italy, Dubai, South Korea, Hong Kong and other places to investigate, understand the latest trends, and then design and develop new products.

"Our professional clothes follow the high-end route, and many wool fabrics have spread all over the global market." Lishangyu showed and introduced a high-end high count wool polyester serge fabric, which has the iron free function and is easy to handle and not easy to wrinkle. The price is also 20 yuan/meter cheaper than the conventional varieties, because it has a fine texture and smooth drape after making clothes, It has become the first choice for high-end professional wear in many industries.

Whether it is to open up online marketing channels early or to actively test the water to live the delivery of goods, "Pier billows" has been growing. "We are the first batch of operators to settle in e-commerce platforms in light textile cities. We have integrated the resources of several online platforms, expanded channels, increased the opportunities for products to contact customers, improved the brand awareness of the company, and thus increased sales." Li Shangyu said that now direct broadcast with goods has become a trend, and they are also promoting products on platforms such as Tiaoyin and Fasthand.

Settling on the 4th floor of the International Fabric Purchasing Center of China Light Textile City is another new measure for the development of "Pierre Bolan". "It is planned to decorate the boutique fabric hall and customized clothing hall before the end of May, so as to welcome customers from all over the world with a new look." Lishangyu Longxiang said that the company will further expand its industrial chain and extend to garment manufacturing.