South Korean Retailers Carry Wifi's Hot-Air Balloon To Heat Their Online Stores And Offline Department Stores.

< p > this hot air balloon is flying over the densely populated Seoul. When consumers connect to WiFi, the system will automatically guide them to install the App software called "Emart", and then offer discount products and coupons on the online store.

After the end of the campaign, Emart's mobile store sales increased by 157%, and physical stores also increased by 9.5% of sales.

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Less than P, recently, the Korean retail business, a hot air balloon with WiFi, "heated" its online stores and offline department stores.

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< p > this hot air balloon is flying over the densely populated Seoul. When consumers connect to WiFi, the system will automatically guide them to install the App software called "Emart", and then offer discount products and coupons on the online store.

After the end of the campaign, Emart's mobile store sales increased by 157%, and physical stores also increased by 9.5% of sales.

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P, according to Accenture, a consultancy, customers are gradually moving away from physical shops. The surplus theory of physical stores makes retailers worry twice.

Therefore, the function of providing Internet while shopping is to pick up the choice of the new generation of consumers, or else to close the stores and scale down.

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< p > however, while some retailers choose to close, businesses also choose to develop larger shopping centers.

For example, Fujian Hongyi International Group invested and developed a 650 thousand square meter international city with the US Bridge Investment Group in the early days. The orles Commercial Plaza project covers an area of 100 thousand square meters, and plans to introduce nearly 300 international brands.

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< p > for the evolution of the retail industry, Chen Xiao, executive director of micro-blog investment group, said that the retail industry is actually "service providers", to meet the needs of users.

The company, which has been operating in the otter rice industry abroad, believes that the retail industry with vitality will not be a single format. "Successful commercial real estate must be a composite format. In terms of the format of the outlets, it can not simply use the discount store mode."

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< p > in Chen Xiaoou's view, "I think a shopping place that attracts consumers not only provides shopping, but also has the function of tourism and leisure. This is a trend."

For the investment of the US bridge, most of its location for Oteri J is in the second tier cities. "Combined with the concept of urbanization, we choose the cities with relatively high population density and relatively high GDP".

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< p > this "experience economy" type of commercial real estate may be a way of resisting consumers' "stay away from shops", but for more retailers, it is more important to supplement them from within.

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"Mobile technology not only promotes industry convergence, but also improves consumers' demand for high-quality seamless experience on their mobile devices," said P, global president of Accenture communications.

Today, every industry is moving towards comprehensive digitalization, and consumers are constantly seeking the classic intimacy between shoppers and community stores years ago.

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< p > to reshape such a close relationship, service providers must further understand the needs and constantly innovate.

In the case of Korea, the cost of innovation is not high, but the IT technology is embedded in the process of marketing and sales.

Based on advanced technology, retailers need to further strengthen their research on how to plate consumer psychological preferences and consumption behaviors into consumption drivers.

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