Hai Lan'S Home Is Going To Enter The Thailand Market And Seize The Opportunity On The "Maritime Silk Road".

According to Hai Lan's home, in the second half of this year, Hai Lan's home HLA will also enter the Thailand market.

In the next 3 years, it will continue to conquer cities in Singapore, Malaysia and Thailand, and gradually realize the strategic goal of "March at the beginning of New Zealand", and comprehensively enter Southeast Asia, move out of Asia and move towards the world.

May 21st, last Friday, Hai Lan home (600398) HLA Singapore's first store opened in Suntec City Mall, with an area of 350 square meters.

The original image of the Chinese character + English yellow label was changed, only the white "HLA" was displayed.

From the first overseas store opened in Kuala Lumpur, Malaysia in July last year, Hai Lan's home has 9 stores in Malaysia in less than a year.

For Singapore, Hai Lan's home is considering Singapore as the hub of the "maritime Silk Road". Its consumer market is mature and its fashion sensitivity is high. It also represents the higher pursuit of the quality and fashion of the garment industry in the high-end market in Southeast Asia.

Singapore is also home to HLA, an important overseas development project.

One of.

It is reported that in 2017, Hai Lan's family opened 1054 stores, closed 505 stores, and increased 549 by the end of 2017. At the end of 2017, its total number of stores was 5792, covering 31 provinces (autonomous regions and municipalities directly under the central government) covering more than 80% counties and cities.

Among them, there are 4503 brands of "Hai Lan home", 1050 brands of AI Ju rabbit, and 239 other brands.